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HostingCon 2010 - SugarCRM, the world's leading provider of open source customer relationship management (CRM) software, and Parallels, the leader in cloud enablement and automation software, announced that Sugar 6 has been certified to run in the Parallels Application Packaging Standard (APS) format. This development gives Parallels' expansive partner network the opportunity to bring cloud-enabled CRM to its customers around the world.

"Parallels enables over 5,000 service providers to deliver cloud services to small businesses. Sugar 6 support of APS leverages this worldwide network of cloud service provider partners," said Nick Lallas, vice president of cloud services at Parallels. "We are committed to providing our cloud service providers with the latest software-as-a-service solutions to help them differentiate their offerings, increase average revenue per user and reduce churn with their customers. SugarCRM's commitment to ‘run anywhere' open cloud deployments is a perfect fit for the Parallels Service Provider Partners."

APS is fast becoming a global standard platform for the cloud enablement of web applications. Partner companies, including hosting and other service providers, can work with Parallels to leverage robust cloud applications such as SugarCRM, to provide a seamless purchase, deployment and maintenance experience for their end user customers. Today, Parallels helps hundreds of independent software vendors and thousands of service providers profit from the benefits of cloud computing.

"The certification of Sugar 6 on APS is a testament to the power of flexible, open solutions on the Open Cloud," says Chuck Coulson, vice president of business development at SugarCRM. "Now any Parallels partner utilizing the APS standard can offer intuitive, flexible and open CRM solutions as an additional value added service to their customers and realize a higher average revenue per user."

Hosting providers interested in learning more about the SugarCRM partnership opportunities can contact SugarCRM by visiting http://www.sugarcrm.com/crm/partners/partner-programs.html.

About Parallels

Parallels is a worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses, and cloud services providers across all major hardware, operating systems, and virtualization platforms. Founded in 1999, Parallels is a fast-growing company with more than 700 employees in North America, Europe, and Asia. For more information, please visit www.parallels.com.

About SugarCRM

SugarCRM makes CRM Simple. As the world's leading provider of open source customer relationship management (CRM) software, SugarCRM applications have been downloaded more than seven million times and currently serve over 600,000 end users in 80 languages. Over 6,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.