Articles
PointClear Increases Briot USA's Qualified Sales Lead Pipeline By As Much As 500% Per Month
April 3, 2006
•Case Study: Briot USA
"With PointClear on our team, we reach more prospects with fewer costs, and our regional reps can now focus their efforts on closing sales."
Despite its market and technology leading position, Briot USA's revenue had leveled in recent years. The path to growth was to penetrate the independent eyecare professional market—a daunting endeavor that could mean hiring an army of sales reps. Instead, Briot turned to PointClear to develop and implement an aggressive lead qualification program that solves the unique challenges of reaching highly "mobile" healthcare practitioners and enables Briot's regional sales reps to focus on closing sales.
Recognized as the market and technology leader in the lens finishing equipment manufacturing industry, Briot USA has enjoyed a great deal of success in the U.S. market over the past 40 years and counts some of the premier retail chains, including LensCrafters, Pearle Vision and Doctor's Vision Centers as customers. While Briot's U.S. business is successful by any measure, the company knew it could grow more rapidly if it could capture more of the independent practitioner market, which is comprised of tens of thousands of self-employed opticians, optometrists and ophthalmologists.
Click Here To Download:•Case Study: Briot USA
