Articles
Using A Web-Based Solution For Competitive Advantage By Duke Chung, Parature
June 14, 2006
Article: CRM Best Practices
This paper examines how web-based software solutions can create and sustain a competitive advantage for businesses. The advantages of using web-based solutions, including reduced monetary costs, minimal impact on internal resources, rapid time to market, and increased innovation are explored, in addition to how these successes may be measured. This paper also investigates the challenges businesses that produce web-based solutions must overcome. Finally, best practices from within the CRM support industry are used to model how on demand solutions create long-term competitive advantage.
Web based solutions, also referred to as on demand software, represent an entirely new approach to providing services based on the outsourced delivery of technology. Unlike the traditional approach of purchasing, implementing, and managing technology solutions in-house, web-based solutions provide businesses with numerous advantages.
In less then a decade the Internet has made a profound impact on all aspects of business. As more and more decisions are made about how to access software and receive services, businesses will see both short-term and long-term impacts. These decisions affect the competitive edge of the individual business and the broader landscape of the industry.
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