Let’s face it – marketing and advertising drive sales in most industries. Experts assert that on average, companies allocate approximately 7% of revenues for marketing initiatives. By: Bob Webb, Pipkins, Inc.
Castlight Health, Inc. a leader in enterprise healthcare management (EHM) and Anthem Blue Cross and Blue Shield have announced a strategic relationship to help employers and their employees lower costs, improve outcomes, and increase benefits satisfaction
Entertaining customers is supposed to be entertaining and lead to business growth
Avtex, a provider of integrated customer experience technologies, recently announced its participation in the Microsoft Cloud Solution Provider Program
AEC360 Holdings, one of the industry’s most experienced and respected Microsoft Dynamics CRM partners, announces the launch of BPM360, created to deliver a pre-configured version of Dynamics CRM for the business development and marketing needs of building product manufacturers (BPM)
Permira, an international private equity firm, recently announced that a company owned by the Permira funds has successfully completed the acquisition of certain divisions of eBay Enterprise from eBay Inc