Article
Marketing's Industrial Revolution: 5 Tips For Retooling Your Team
June 14, 2011
By Ed Thompson, The Pedowitz Group (TPG)
When the first Industrial Revolution hit its stride in the 1800's, there was a convergence of forces that changes the way businesses operated. We were mining raw materials and craftsmen were shaping those materials into products, but the catalyst for change was the steam engine. We were able to mine those materials and accelerate the manufacturing and distribution processes – each accelerating the other, but enough of the history lesson, let's get down to business.
Marketing Automation is having a similar impact on how we mine our data, create our programs, deliver our content and continuously refine, streamline, and automate. Those who use it have the advantage – if they can use it properly. That comes down to having the expertise. As a hiring manager, what skills do you need on your team and how do you continue to develop them?
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