Article
Article: Questions To Ask And Actions To Take To Improve Lead Generation
December 16, 2010
By Dan McDade, CEO of PointClear
As obvious as it might seem, there are some basic questions to ask about marketing spend, and you will be surprised at the answers: Without taking a close look at what is planned for your company, division or department, you may be surprised later to learn that your company has executed low-yield marketing campaigns.
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