Article | June 14, 2011

How To Make CRM & Marketing Automation Best Friends Forever! - 7 Tips To Alignment

Source: The Pedowitz Group

By Debbie Qaqish, Chief Revenue Marketing Officer, The Pedowitz Group (TPG)

CRM as a tool to drive sales has been around since the 80s. The relative newcomer is marketing automation (MA) and it is becoming as vital to marketers as CRM is to sales; that these two systems not only play nice, but become BFFs is critical.

The Pedowitz Group recently hosted a SalesForce.com user group in Boston exploring the needs of b2b marketers. Over 200 people attended and it was so popular, we invited two of the key speakers to be on our internet radio show – Revenue Marketer Radio™.

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