News | June 26, 2013

MorningStar Senior Living Selects Enquire Solutions For New Customer Relationship Management (CRM) System

Tech Company Gaining Clout with Senior Living Industry

Denver, CO /PRNewswire-iReach/ - Enquire Solutions, a Denver based provider of cloud CRM and sales call center solutions for senior living communities, today announced that MorningStar Senior Living, a privately owned operator of senior living communities, chose EnquireLEADS as their new CRM system. MorningStar Senior Living selected Enquire Solutions largely due to its Help Desk and training support, industry specific functionality and cost. To learn more about EnquireLEADS please visit www.enquiresolutions.com/solutions/software

"We took three months to thoroughly research the major CRM systems on the market. After seeing demonstrations of the top contenders, we ultimately selected EnquireLEADS, believing Enquire Solutions had the best product for the best price. Its customization to our needs, especially in light of our current growth, won the day," said Lorna Lee, MorningStar Senior Living'sVice President of Sales and Marketing.

Enquire Solutions' cloud-based CRM solution will enable MorningStar to share information among multiple communities, manage inventory, track occupancy, and gain insight into their sales and marketing activities. In addition, the industry specific dashboards, templates and reports will give MorningStar the ability to view sales and marketing trends in real-time. Users can quickly add data and seamlessly track prospects and residents through the sales cycle. EnquireLEADS will provide more accuracy, transparency and accountability than any other CRM while maintaining a user-friendly look and feel. 

"It is a pleasure to have a world class organization like MorningStar work with us. MorningStar is a very admirable company with an outstanding team of people. We have experienced tremendous growth over the past few years and are thrilled to have MorningStar as a client. We believe EnquireLEADS is an excellent choice to streamline their lead management process," saidLucas Hayes, Enquire Solutions President and CEO.

EnquireLEADS will be used by MorningStar at all of their existing communities and future developments. MorningStar plans to expand its portfolio of communities to 30 properties and will use EnquireLEADS as a platform to grow with their company. Enquire Solutions' strong focus on customer service and support helped solidify the long term agreement with MorningStar. For additional information contact Erin Hayes at erin.hayes@enquiresolutions.com

ABOUT MORNINGSTAR SENIOR LIVING
MorningStar Senior Living is a fully integrated operator, owner and developer of premier senior living communities. Founded inDenver in 2003 by Ken Jaeger, MorningStar has successfully managed, developed, acquired, and/or sold over 3,000 units of senior housing across the Midwest, Rocky Mountain and West Coast regions. It currently owns, operates or has under development a portfolio of over 1300 units across 16 communities in Colorado, Arizona and Texas, with a total stabilized value of approximately $400 million (half of which is $200mm of development underway). MorningStar's top three executives have 60 years combined experience in senior housing, healthcare, marketing, and real estate finance and investments. For more information, please visit www.MorningStarSeniorLiving.com

ABOUT ENQUIRE SOLUTIONS
Based in Denver, Colorado, Enquire Solutions is a leading call center and Customer Relationship Management (CRM) provider in the senior living industry. Enquire Solutions leverages its highly trained workforce, systematic processes and cutting-edge technology to manage and nurture its clients' leads. Their innovative products and services deliver exceptional service to clients and improve the senior living experience for prospects, residents and family members. With clients located throughout the United States and Canada, Enquire Solutions is one of the fastest growing technology and service companies in the senior living marketplace. Its workforce has quadrupled since being founded and revenues have increased more than 1400%. The executive team brings a unique blend of business experience and tech savvy to an industry that will benefit from new innovations. For more information, please visit www.enquiresolutions.com

Additional Resources:

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Learn more about our senior living software, EnquireLEADS, at www.enquiresolutions.com/solutions/software

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Source: Enquire Solutions

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