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2011 Lead Generation Marketing ROI Study
The 2011 Lead Generation Marketing ROI Study was conducted by Lenskold Group and sponsored by The Pedowitz Group. The results are drawn from 263 respondents who indicated that they were in B2B companies (half or more of their revenues generated from business customers) and whose marketing group generates leads for a sales organization or channel partners. Surveys were conducted via online survey with MarketingProfs members as a module within the 2011 Lenskold Group Marketing ROI & Measurements Study.
Survey integrity is an important part of our research design. Invitations to participate in the survey were sent to a random sample of MarketingProfs' 280,000+ member base, which is one of the largest global populations of marketing professionals. Surveys are not distributed via online postings, e-mail, forums, or personal recruitment to avoid bias and maintain consistency with the sampling approach used for seven consecutive years. The large sample size allows for analysis of smaller segments and to report all findings at or above the 95% confidence level.
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