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Is Lead Generation A Broken Process In Your Company?
By Dan McDade, President & CEO, PointClear
Ah, Saturday. An early game of tennis, some family time, maybe a power nap with the fragrant promise of the choice T-bone you've been waiting to grill tempting you onward through the day. The sun starts to sink; you saunter out to pre-heat the gas grill to searing readiness. Turning the knob, you get…nothing. The bolt specially designed to control the gas line has vanished.
You vaguely recall tossing the extra one provided by the manufacturer into an overflowing box of miscellaneous fasteners you keep in the basement. Unearthing it, you are faced with at least 158 shiny, seemingly identical bolts—but only one will work. It's getting dark, you're getting hungry, and the longed for explosion of chargrilled beef taste is slipping further away, buried in 157 indistinguishable bits of metal that aren't quite right.
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