11.02.11 -- 5 Proven Ways To Boost ROI Via CRM-Integrated Marketing Automation
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5 Proven Ways To Boost ROI Via CRM-Integrated Marketing Automation By The Pedowitz Group
ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is Job #1 for all Revenue Marketers.
For many organizations, the focal point of building strong relationships with customers is the contact center. In many cases, it is the primary interaction point for the customer, and the contact center agent may be a company's only opportunity to make a positive impact on that customer.
