News | December 17, 2020

First Financial Bank Partners With 360 View To Elevate Customer Relationships


360 View, a trusted provider of customer relationship management software designed specifically for banks and credits unions, announced today that First Financial Bank will be implementing its CRM growth platform in efforts to bring customer interactions to a new level.

First Financial selected 360 View for its base CRM in collaboration with its Marketing Automation module and customer-specific messaging feature, SmartPops™, to support the bank’s long-standing commitment to customer relationships. The new platform will automate a number of manual processes, putting customer information at the fingertips of every team member, streamlining daily workflows, and enabling better task management.

Donna Howell, First Financial’s Chief Revenue and Experience Officer, is enthusiastic about 360 View’s CRM platform. “It’s going to save us a tremendous amount of time and money,” she explained, “but more importantly it’s going to allow us to provide much better service and cross-sell opportunities to the client. It’s a game changer.” Currently the bank is exploring expansion through acquisitions, which makes this new partnership with 360 View a timely and helpful assist as growth continues.

360 View is unique among other CRM providers as a team of bankers serving other bankers. The company’s primary goal is to help clients harness their customer data and create a richer relational experience throughout the organization. Joyce Colin, VP National Sales Representative at 360 View, said, “The visibility the First Financial team will have, whether from a sales or service prospective, is that complete view we strive to provide our partners.”

Additional Resources

About First Financial Bank

First Financial Bank has 81 branches throughout Indiana, Illinois, Kentucky, and Tennessee. First Financial Bank has a commercial focus, boasts $3.9B in assets, and is based in Terre Haute, Indiana. Named Forbes’ “One of America’s Best Banks,” its mission is to make every customer happy by being “simple, fast, and secure.”

About 360 View

360 View is the growth platform developed for banks and credit unions, providing all the tools necessary to maximize their team’s performance. 360 View was developed by bankers specifically for financial institutions and has been serving the financial community since 2001. 360 View was recently named in the Top 10 Customer Experience Solution Providers by Banking CIO Outlook.

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