NTC Empowers Digital Customer Interaction With Multi-Channel Veeva CRM

Italian pharmaceutical company accelerates its digital transformation journey in Spain and Italy

NTC will replace its existing CRM system with an advanced solution that will allow its sales teams to collaborate more effectively and gain visibility into customer activity. With Veeva CRM, NTC field teams can track their performance, visualize marketing results, and quantify their impact to drive continuous improvement. Reps will also have access to real-time actionable insights at the point of execution through Veeva CRM MyInsights to forge closer relationships with HCPs by giving them the insights they need, when they need it, in the device of their choice.

“Our partnership with Veeva strengthens our ability to standardize processes and accelerate our digital transformation across all regions,” said Andrea Boccardi , Head of Marketing and Business Excellence at NTC. “Veeva Multi-Channel CRM will help us strengthen our relationships with HCPs by providing the best customer experience across all digital channels. »

“More and more emerging life sciences companies in Europe , like NTC, are using Veeva CRM to bring their digital content, channels, and insights together in one place to improve the customer experience,” said Philipp Luik, vice president of business strategy at Veeva Europe. “We are proud to partner with NTC to expand their digital approach to customer interaction. »

As part of its multi-channel CRM deployment, NTC will also use Veeva CRM Mobile, Veeva CRM MyInsights, Veeva CRM Approved Email , and Veeva CLM . Learn how Veeva helps life science companies like NTC get the most out of hybrid interaction .

Additional Information
To learn more about Veeva CRM, visit: veeva.com/eu/CRM
Join Veeva on LinkedIn: linkedin.com/company/veeva-systems
Follow @veeva_eu on Twitter: twitter.com/veeva_eu

About Veeva Systems
Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence and customer success, Veeva has more than 1,000 customers, from the world's largest pharmaceutical companies to emerging biotech companies. As a public benefit company, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit veeva.com/eu .

About NTC
A pharmaceutical company based in Milan , Italy, with partners and distributors in over 100 countries. NTC carries out research, development, registration and commercialization of drugs, medical devices and food supplements in ophthalmology, pediatrics, gynecology and gastroenterology. NTC provides more than 200 partners with innovative and high quality standard pharmaceutical products. For more information, please visit www.ntcpharma.com .