News | October 24, 2017

SAVO Announces Advanced CRM Integrations

Chicago, IL /PRNewswire/ - SAVO Group, the leading provider of enterprise-grade sales enablement solutions, today announced new releases across its integration with Salesforce, enabling prescriptive content delivery to be more easily accessible across the full range of its sales content curation capabilities. This release includes the first integration of Salesforce opportunity data directly into an immersive portal experience; intuitive user experience for prescriptive content integrated inside Salesforce; extensions to prescriptive capabilities attached to Salesforce objects and lists; and deeper Lightning integration.

The sales enablement technology leader now enables sellers to view opportunity details within the same portal environment where they are discovering content and connecting with subject matter experts. The opportunity details remain in sync with CRM data and provide sellers with recommended content based on opportunity data.

The integration of CRM data directly into the sales content portal was developed in partnership with key customers. SAVO pioneered content integration into CRM and is now pioneering CRM data integration into an immersive sales resource center experience. While content integration into CRM has proliferated at the more basic end of the market, companies pursuing advanced sales enablement for sales transformation see sellers spending significantly more time inside a sales content portal, or navigating between a portal and CRM integration. Time spent "in portal" tends to be high value time with deep research on and high engagement with customers, particularly with sellers and industries demanding a more insightful, thoughtful customer interaction, specifically those with complex technology, rapid growth, M&A activity, or heavy compliance. Activity done in portal CRM records automatically writes back to Salesforce and synchs with SAVO's in-CRM integration.

The new release of SAVO's in-Salesforce capabilities deliver a seamless user experience, as well as seamless synching, regardless of whether a seller is working off Salesforce data inside the portal or in CRM. In addition to the new portal integration, this release also includes a new user experience within Salesforce. The robust underlying technology that enables customers to automate the prescriptive delivery of contextual content remains, now with a more intuitive and streamlined consumption experience.

"We worked closely with customers to understand how sellers prefer to engage with content related to specific opportunities, including using a sales content portal as a primary workflow. This drove us to create the first integration of Salesforce directly into a portal, rather than sales content into CRM," said Jeremy Schultz, EVP, Strategy, SAVO Group. "Many of the sellers using our system leverage SAVO as their single source of information, pulling opportunity data into that experience will provide a more streamlined, efficient experience. The new UI/UX in our integration inside Salesforce supports a more integrated user experience as well."

SAVO has also extended the association of its prescriptive content recommendations on Salesforce objects and lists, as well as key lighting components.

About SAVO
SAVO is the leader in the sales enablement market having pioneered the sales enablement category in 1999 and currently leading the consolidation of the space with its latest acquisition of KnowledgeTree. SAVO provides the most insightful, prescriptive and secure sales enablement platform for global use, delivering content to sellers within the context of their selling situation. With SAVO, companies achieve their revenue initiatives by aligning their sales, marketing and operations to work together with focus on the customer and greater results in the field. Learn about how more than one million sales and marketing professionals leverage SAVO today at


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