12.07.11 -- Social CRM Solutions For Asset Management, Retail Banking, And Wealth Management
Four Secrets To Turning Raw Leads Into Real Opportunities By Dan McDade, PointClear
Raw leads are inherently neutral entities. If, when and how they convert to real opportunities is fully dependent on the processes that sales and marketing teams apply to them after they appear at the top of the funnel.
For many organizations, the focal point of building strong relationships with customers is the contact center. In many cases, it is the primary interaction point for the customer, and the contact center agent may be a company's only opportunity to make a positive impact on that customer.