On-Demand Solution: InvisibleCRM Marries On-Demand Sales Offerings With Desktop Applications, Nucleus Research Finds

Unique Application Offers ‘Five Hour ROI'

Organizations hoping to improve their sales and CRM initiatives should consider the benefits of a new tool that seamlessly marries on-demand systems with users' familiar desktop applications, according to a new research note from Nucleus Research. According to the Nucleus report, InvisibleCRM's solutions synchronize on-demand applications such as Salesforce.com with Windows desktop applications to automatically update, store and transfer customer information between the desktop and the CRM system.

InvisibleCRM, a technology provider of applications designed to increase user adoption and ROI of enterprise systems, specifically addresses the biggest challenge with CRM systems: Getting users to actually use it, instead of staying with their desktop systems. By ‘invisibly' synchronizing the desktop applications with the web-based product, InvisibleCRM's products effectively remove that hurdle. The result, according to the report, is a sharp increase in CRM system user adoption. In fact, a typical salesperson would actually realize a full ROI of an annual investment of the product in just five hours.

"InvisibleCRM enables enterprises who are struggling with low CRM adoption rates to create an environment that is familiar to their users, and therefore more user-friendly," said Cheryl Gutowski, research analyst, Nucleus Research. "With InvisibleCRM, users are likely to increase their productivity, increase the amount of contact and lead information that is tracked in the CRM system, and drive greater profitability for their organizations."

InvisibleCRM is offered through a per user, per month pricing structure.

About Nucleus Research
Nucleus Research is a global provider of IT advisory and research services that provides CFOs, CIOs and their staffs with the real-world information they need to maximize the business returns from their technology investments. For more information, visit www.NucleusResearch.com.

About InvisibleCRM
InvisibleCRM is a technology provider of tools engineered to increase user adoption and ROI of enterprise applications. InvisibleCRM was launched in 2005, and in just one year, it invented and turned into reality an ecosystem of revolutionary products, entered into partnership agreements with a number of leading business application vendors and gained significant traction with its users and analysts. For more information, visit www.invisiblecrm.com.