Addressing The Needs Of The Consumer: The Advantages Of CRM Printing Solutions Through Software

Thermal receipt printing, today widely considered the point-of-sale (POS) print method of choice, limits retailers to printing receipts which their POS software solution dictates.

Retailers first adopted thermal printing technology because it offered a versatile printing option that helped move consumers quickly through checkout, and provided crisp receipts which could be easily read. But thermal printers were limited in printing graphics which their POS software would allow, or the printer was capable of storing. During graphical printing, thermal printers also have slow print speeds, which can impede a retailer's ability to process customer transactions quickly. In today's high-demand retail economy, the ability to deliver excellent customer service has never been more important. Retailers that cannot consistently offer consumers a rapid and effective POS experience are at risk of losing sales to competitors. Technological advances have made logo and coupon printing at the point of sale a beneficial, cost-effective and versatile printing solution — one that can help retailers meet consumers' service-level expectations. In fact, many retailers have already recognized the need to address consumer needs, adopting Customer Relationship Management (CRM) solutions into their POS applications. This white paper compares Star futurePRNT technology with other thermal printing solutions, and highlights the economic and customer-service advantages retailers can achieve by adopting a leading-edge thermal printing solution like that of futurePRNT.

For years, industry professionals have reluctantly accepted the evolution of thermal printers that relied on tweaks to existing designs to accommodate the changes in the POS market. Now however, there is a revolutionary new thermal printer technology that has been specifically developed to address everyone's needs.