America's Growth Capital Bridges Gap With Salesnet's On-Demand CRM; Investment Bank Uses Salesnet For Integrated View Of Customer, Sales, And Critical Company Data
"Salesnet has empowered the bankers throughout our organization with on-demand access to activities, events, and communications associated with our prospects and customers," said Benjamin Howe, co-founder and managing partner of AGC. "We no longer have dispersed reporting and tracking systems - Salesnet is our definitive source for any data that's critical to our customer and sales efforts. And by leveraging Salesnet's Web Services APIs, we were able to wrap current business applications, like Microsoft(R) Excel, into Salesnet. This has further helped us promote user adoption by ensuring that our bankers only need to enter information once into the system and are able to seamlessly pull data out of Salesnet's database into their core business spreadsheets."
Prior to using Salesnet, AGC's investment banking and research teams used a variety of automated and manual methods to input, track, and analyze customer data. This led to multiple and overlapping business communications, work redundancy, and confusion regarding which source was up-to-date. When devising their CRM strategy and outlining specific goals and objectives, AGC realized they needed to move to an integrated approach, especially because they would be significantly expanding employees in their investment banking, institutional sales, sales trading and investment research areas over the next six months. AGC's desire to implement an integrated approach to CRM with Salesnet is well founded. According to a February report from independent analyst firm IDC, businesses with integrated CRM strategies have 14 percent more satisfied customers than nonintegrated businesses.
"We are pleased to welcome America's Growth Capital as one our newest enterprise clients," said Mike Doyle, chairman and CEO of Salesnet. "AGC is a notable example of how customers are taking control of their CRM implementations. The company extensively surveyed the on-demand CRM landscape, thoughtfully detailed their CRM strategy, recognized the benefits of an integrated approach, and selected the vendor they felt would work with them collaboratively to support their efforts. Our customers are the lifeblood of who we are, and what we do. Salesnet will remain focused on their success through our products, integration offerings and support services, to ensure our customers thrive with our CRM solution."
Salesnet's Integration Platform
Salesnet offers a number of integration approaches with varying degrees of openness and power, depending on a company's particular needs and budget. Salesnet's Integration Links enable users to easily capture data from other Web-based sources, like Google (NASDAQ: GOOG), Hoover's, or MapQuest. The company's Integration-as-a-Service(TM) offering is a unique out-of-the-box approach that provides the first affordable, low-maintenance, packaged server-to-server integration with over 200 prebuilt connectors to business software applications via a monthly "pay as you go" subscription fee. Additionally, Salesnet's Web Services APIs offer highly customized deep integration for customers who want to leverage existing development resources.
About America's Growth Capital
America's Growth Capital is a national, emerging growth focused, research, trading and investment banking firm founded by seasoned growth sector specialists with experience at leading boutique and bulge bracket investment banks. The firm's strategy, business model and ownership structure are tailored for today's dynamic and competitive emerging growth capital markets. Key elements of this model include a no-ratings research methodology based on deep sector knowledge, dedicated banking efforts highlighted by consistent senior-level advice, and sector-focused sales and trading resources. The company's full range of services focuses exclusively on emerging growth sectors, including technology (semiconductors, IT infrastructure, data center, security, software, and communications infrastructure), business services and digital media. For more information, visit www.americasgc.com.
About Salesnet
Salesnet, the leading provider of on-demand CRM software focused on driving sales effectiveness, delivers solutions that empower companies to sell more. Since 2000, Salesnet's hosted CRM solutions have served as proven alternatives to expensive, complex, packaged or premise-based CRM software. Organizations such as American Express Incentive Services, Birch Telecom, Software AG, Sovereign Bank, and Tellabs use Salesnet to improve the efficiency, effectiveness, and profitability of global sales organizations. Salesnet's Guided Performance Selling (GPS) strategy leverages software-as-a-service, configuration-as-a-service(TM), and integration-as-a-service(TM), to offer products and services designed to drive the fastest return on investment (ROI) in the CRM industry. Salesnet, headquartered in Boston, provides additional information on its products and services at www.salesnet.com/sp/e.asp?id=144.