Barclays Global Transactions And Treasury Solutions
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Barclays Global Transactions and Treasury Solutions has been growing significantly in the last five years. From the beginning of 1999, turnover to the end of August has been £597.1 billion across the three areas of foreign exchange, money markets and derivatives. More than 84,000 deals have been done in foreign exchange and over 190,000 in the money markets. The department has 3,500 customers in all and high levels of service are vital and expected. "Virtually all of the FTSE 350 are our customers," comments John Quinn, Sales Director.
Business Need and GoldMine Solution:
"Service is a given," says John Quinn, Sales Director of Barclays Global Transactions and Treasury Solutions. "In our business, you need to be able to respond instantly and professionally. At Barclays, we are aiming beyond that - we want to act as proactive consultants for our customers."
In the highly competitive world of business banking services for the UK's medium to large corporations, Barclays Global Transactions and Treasury Solutions is using a customer relationship management solution to enable them to be proactive and provide an extra level of service. It's making one to one marketing work.
The corporate banking market is highly competitive. The days of one bank forever are long gone, and Barclays is very well aware that its best customers are receiving constant calls and constant offers from their competitors. The customer management solution that has recently been implemented is GoldMine®, which was installed by customer relationship management specialist, CITYPRO International.