Best Software Highlights SalesLogix Business Partner Collaboration That Delivers Unique CRM Solution For Employee Benefits Brokers
Best Software, provider of the market leading SalesLogix® CRM Suite for small and medium-sized businesses, today highlighted the collaboration between Benefits Technology Group (BTG) and SalesLogix business partner THG Sales Automation to develop and deliver a best-of-breed CRM application tailored specifically for employee benefits brokers. BTG and THG's new Employee Benefits Broker solution for SalesLogix has been adopted by over 50 benefit brokerage firms and general agencies to date. The new solution leverages the flexible SalesLogix CRM platform for vertical market customization and continues to expand its market presence based on the strength of its automated client management features.
"The expertise of business partners is critical to reaching vertical markets with products that are well-tailored for those industries," said Jon Van Duyne, senior vice president and general manger for Best Software Mid-Market CRM. "Benefits Technology Group and THG Sales Automation represent a perfect customer-centric pairing of successful business partners in creating a custom SalesLogix CRM solution for a specialized market."
The Employee Benefits Broker solution for SalesLogix provides benefits professionals with proven CRM technology, customized to their unique business processes, to help improve their marketing, RFP management, customer service, issue resolution, document management and e-mail correspondence activities while directly measuring these efforts against revenue generated from new and existing clients.
"SalesLogix makes our jobs much more manageable because it gives us virtually everything we need right up front to run a successful benefits brokerage business, yet it can also be easily customized whenever we need additional features," said Tim Doherty, vice president of Summit Financial. "The combination of SalesLogix with BTG's and THG's employee benefits customizations is an invaluable differentiator for our company, implemented in first-class fashion by THG Sales Automation at a value-based price."
BTG selected SalesLogix as the ideal CRM platform for building its employee benefits broker functionality after extensive research of benefits brokers' business processes and comprehensive reviews of competing CRM solutions from Microsoft, Salesforce.com and Siebel. SalesLogix was ultimately singled out for its extensive feature list, ease-of-use, flexibility and ability to adapt to the unique needs of benefits brokers.
"We did our homework and found SalesLogix to be the clear frontrunner for providing CRM to benefits brokers," said Joe Markland, BTG president. "We have been in this business a long time, so we know brokers need an easy-to-use and feature-rich client management solution. With SalesLogix, brokers can better prospect for, market to, and serve their clients, and that's the bottom line in this or any business."
SalesLogix v6.2 CRM Suite
SalesLogix is the CRM leader for small to medium-sized businesses that require flexible, easy-to-use solutions to help acquire, retain and develop profitable customer relationships. SalesLogix v6.2 delivers integrated sales, marketing, customer service and support automation solutions that adapt to an organization's unique customer acquisition, retention and development processes.
With over 6,700 customers worldwide, SalesLogix has garnered accolades for its ease-of-use and high levels of end-user adoption. Info~Tech Research Group, a leading firm specializing in mid-sized enterprise technology analysis, currently positions SalesLogix from Best Software on top of its Info-Tech CRM Power Curve™ for Mid-market CRM vendors, outpacing offerings from Microsoft, Salesforce.com and Siebel, among others.
SalesLogix v6.2 is available through the Best Software Mid-Market CRM channel of over 450 business partners starting at $795 per user for Standard CRM. For more details, visit www.saleslogix.com.
The Employee Benefit Broker solution for SalesLogix is available specifically from Benefits Technology Group by phoning 866-315-7100.
About Benefits Technology Group
Benefits Technology Group (BTG) (www.bentechusa.com) is a technology services firm dedicated to serving the human resource (HR) and benefits technology marketplace. Founded in February 2001, BTG helps insurance brokers, administrators, and their customers analyze, select, and implement HR and benefits-related technology. BTG, which is headquartered in Massachusetts, has provided technology solutions to over 150 brokerage firms in the past two years.
About THG Sales Automation
THG Sales Automation is a platinum-level SalesLogix business partner and a perennial Best Software President's Club Member. THG has spent over four years successfully implementing SalesLogix sales information projects and holds a seat on the SalesLogix Business Partner Advisory Council.
About Best Software/The Sage Group plc
Best Software offers leading business management products and services that support the needs, challenges and dreams of more than 2.3 million small and mid-sized customers in North America. Its parent company, The Sage Group plc (London: SGE.L), supports 4.4 million customers worldwide. For more than 25 years, Best Software has delivered easy-to-use, scalable and customizable applications through its portfolio of leading brands, including Abra®, ACCPAC®, ACT!®, BusinessVision®, CPASoftware®, FAS®, MAS 90®, MAS 200®, MAS 500®, MIP®, Peachtree®, SalesLogix®, and Timberline® Office, among many others. For more information, please visit the Web site at www.bestsoftware.com/moreinfo or call (866) 308-BEST.