Bourne Ultimatum PayPass Promo Features Fobs From Oberthur And TI

Oberthur and Texas Instruments are teaming up to give movie goers a taste of the high-tech spy world portrayed in the "Bourne Ultimatum" by handing out contactless payment fobs to be used for free refreshments courtesy of MasterCard.

A lucky 600 people - the first 300 of each of two theaters in New York City – who purchase tickets to the movie on August 3 using their Mastercard, will receive next generation payment devices pre-loaded with a $10 credit good for purchases at concession stands where MasterCard's PayPass is accepted. Theater goers just tap their PayPass-enabled device on the PayPass reader and they are on their way. The contactless fob, manufactured by Oberthur Card Systems, contains an ISO/ IEC 14443 microprocesser, payment application and the industry's smallest fully-certified RF (Radio Frequency) antenna made by Texas Instruments.

Contactless cards are expected to help banks and financial services capture the quick service restaurant market -- a $120 billion industry where transaction speed is critical. An estimated 177 million contactless cards will be in use by 2010 (1). Oberthur, the number one contactless card provider in the U.S., produced the original MasterCard in 1966. More than 200 million Americans carry Oberthur cards in their wallet.

With more than a decade of contactless payment experience, TI has delivered tens of millions of chips to the market. TI's microprocessor operates at extremely low power using a tiny RF antenna to deliver a fast transaction speed (typically 120 milliseconds) and a four centimeter read range, which enables a successful transaction the first time a customer "taps" the fob to the payment reader.

Source: JupiterResearch Contactless Payments Forecast