Building A Customer Focused Value Chain

In most growing companies, the application of technology has been an evolution rather than a revolution. Companies typically start out with an off-the-shelf accounting package. Later, they may add software packages for specific functions, inventory management or bar coding, for example. As they grew, their larger customers may demand compliance with EDI and Advance Shipping Notice (ASN) capabilities.

Today, however, many manufacturers in this market space are bumping into the limits imposed by this approach and are beginning to recognize the value of integrated, enterprise-wide information. Even shop floor solutions, which often result in significant bottom line savings through operational efficiencies, cannot increase the value of the enterprise or build intrinsic value into customer relationships. Nor do they enable a company to differentiate itself from competitors to grow the business.

Table of Contents:
Creating Growth and Lasting Value
The Rise of Customer Relationship Management
E-Commerce in the Value Chain
Functional Requirements of the Value Chain
A Common Sense Approach

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