Business And Academic Leaders Join CRMGuru.com Panel Of CRM Experts

Two esteemed business leaders and two leading CRM academics have joined the CRMGuru.com Editorial Council, the customer management web site announced today. The Editorial Council and the Advisory Board form CRMGuru's panel of gurus, supporting the world's largest CRM community.

Mike Overly, a director at Hewlett-Packard, and Cathy F. Burrows, a director at RBC Centura, a U.S. subsidiary of Royal Bank of Canada, join the panel, along with professors Francis Buttle and Mohan Agrawal, Ph.D.

"I am delighted to announce these additions to our Editorial Council," said Bob Thompson, founder of CRMGuru.com. "Their presence rounds out our already prestigious group of experts. Now, in addition to gurus in CRM strategy and implementation, we have two business executives who direct CRM efforts at top customer-centric technology and financial services firms and two academic thought leaders who are shaping the minds of the world's future business managers."

Overly is a director for Hewlett-Packard and has worldwide responsibility for Hewlett-Packard's Customer Relationship Management, Sales Productivity, Contract Operations and Privacy.

Burrows is director of Enterprise Information and Customer Management Support for RBC Centura, based in North Carolina. Burrows develops and implements enterprise information strategy to support business process standardization and customer relationship management programs.

Buttle, a director of two companies, is professor of customer relationship management and chair of marketing at Macquarie Graduate School of Management, Macquarie University in Sydney, Australia. He has 30 years of international experience in teaching, researching, writing, managing and consulting on a broad range of marketing and customer management matters. He is the author of a definitive CRM textbook for business students, Customer Relationship Management: Concept and Tools.

Agrawal is visiting professor of marketing at Lerner School of Business, University of Delaware, Newark, and principal strategy consultant with the Canadian marketing consulting firm Marketing Aims. He is an award-winning marketing professor and marketing consultant who has worked and taught around the world and authored numerous publications.

CRMGuru's Guru Panel comprises two groups, an Advisory Board of practicing consultants who have real-world experience in CRM strategy development and implementation, and an Editorial Council of regional authorities, business leaders and academics with insights on key issues in successful CRM adoption. For more details, please visit http://www.crmguru.com/gurus.

About CRMGuru.com
CRMGuru.com (http://www.crmguru.com) is the world's largest industry portal for business executives to learn about the art and science of customer relationship management (CRM). CRMGuru's mission is to help business leaders succeed with CRM through high-quality articles, discussions and newsletters; interactions with CRMGuru expert panelists; insightful industry benchmark reports; and an annual CRM thought-leader Summit. The portal serves more than 300,000 newsletter subscribers and site visitors each month from 200 countries worldwide, with support from a global panel of CRM experts.