News | September 28, 2007

Call Genie Announces Agreement With Cellwand

Call Genie Inc. a leading provider of localized, voice-enabled search solutions to wireless carriers, directory assistance providers and Yellow Pages publishers, recently announced that it has entered into an agreement with CellWand Communications Inc, a leading provider of voice and location enabled enhanced directory assistance applications for wireless carriers, to support the launch of its newest version of the #TAXI service in the United States.

CellWand develops intuitive services for mobile phone users. Buoyed by the successful launch of #TAXI with Boost Mobile in the U.S. in December 2006, CellWand is currently moving forward to expand coverage and offer #TAXI across multiple carriers throughout the United States.

Under the terms of the agreement, Call Genie will support the expansion of CellWand's #TAXI service in the United States and will receive compensation in the form of implementation, hosting, and call automation fees.

"Our revolutionary #TAXI service is currently generating substantial revenue for all the TAXI service , including: Bell Mobility, Rogers Wireless and TELUS Mobility," said Nick Quain, CEO of CellWand. "This relationship with Call Genie will allow us to provide even more applicable location-based information to mobile users as we expand our service offering throughout the United States."

"CellWand's goal is to provide relevant on demand information to on-the-go mobile consumers, said Michael Durance, CEO of Call Genie. "With Call Genie's assistance, this will allow CellWand's #TAXI service to provide location specific responses to consumers resulting in increased revenue to its wireless carrier customers in the United States."

About CellWand Communications
CellWand develops and manages enhanced directory assistance applications for wireless carriers. Utilizing location based technology, voice recognition and intelligent databases, these lifestyle applications provide wireless carriers with increased Average Revenue Per User (ARPU), as well as better service for their subscribers. CellWand's first application, #TAXI (Pound Taxi) is currently available to Boost Mobile customers in the U.S. and on all national wireless carrier networks in Canada (Bell Mobility, Fido, Rogers Wireless, TELUS Mobility and Virgin Mobile) and regional networks including Aliant and Sasktel. CellWand is a privately held company founded in January 2000 with its headquarters in Toronto. CellWand is a proud corporate sponsor of both MADD Canada and MADD as part of supporting MADD's mission and promoting an easy way to get home safely after drinking. For more information visit www.cellwand.com

About Call Genie Inc.
Call Genie, Inc. is a leading provider of enhanced Voice-enabled Mobile Local ("VoMoLo") search products and services to Wireless Carriers, Directory Assistance providers, and Yellow Pages publishers. Offered as a turnkey or ASP solution, Call Genie's Enhanced Voice Directory (EVD ) platform enables companies to offer a comprehensive, voice-enabled business category search service to consumers and business customers. EVD™ is network, handset and location independent, and can be incorporated into any existing DA service or deployed as a stand-alone offering. Call Genie won the 2006 Yellow Page Association Industry Excellence Award for Marketing Innovation in North America, the 2006 Whitaker Innovation Award in Europe, and the 2006 118 Tracker Award for Technology Innovation in the UK. For more information, visit www.callgenie.com.

SOURCE: Call Genie Inc