Capscan And Uniserv To Unravel The Mystery Of International Data Quality For CRM At Gartner Summit
Gartner Customer Relationship Management (CRM) Summit, 14th – 15th March 2011, Lancaster Hotel, London
Capscan, a leading provider of international address management software and data quality services and its partner Uniserv, Europe's largest specialised supplier of data quality solutions, today announces co-sponsorship of the Gartner Customer Relationship Management (CRM) Summit 2011. Both sponsors will focus on how an international data quality strategy for popular systems – such as Microsoft Dynamics CRM, salesforce.com and SAP – can optimise and stabilise the relationships with an organisation's global customer base.
The growing requirement for international data quality management (IDQM) has been fuelled by the strengthening position of e-commerce and the enterprise rollout of CRM software by multinational companies. The costs of international operations and exporting can be managed through data quality and can increase the effectiveness of targeting in an international direct marketing campaign, especially if there is little knowledge within the business of particular overseas markets.
"If a CRM database holds poor quality customer data, the potential problems – such as undeliverable items, non-payment by customers, duplications – are exacerbated in international operations," comments Sales Director of Capscan, David Mead. "Taking country customs, formats and even characters into consideration and managing international data quality effectively, helps achieve the elusive single view of the customer wherever an organisation operates, resulting in better business decisions and the ability to react to changing customer requirements."
Both Capscan and Uniserv will be demonstrating their solutions at the Gartner CRM Summit 2011 to help marketing and customer service professionals to achieve CRM success by optimising the contact data contained within their international customer databases.
Visitors to the Capscan and Uniserv stand will get the opportunity to view:
- Uniserv's post and mail software for SAP® desktop, web and on-demand applications, exclusively sold by Capscan in the UK.
- Capscan's new version of Matchcode International, the fastest and most powerful technology for international data quality from Capscan to date. Covering 240 territories, the software increases the effectiveness of international CRM data by ensuring that it is accurate and correctly formatted to the relevant countries/language.
- On-demand and plug-in versions of Capscan's address management products for CRM systems including Matchcode for Microsoft Dynamics CRM.
- Uniserv's newly launched DQ-Connector for salesforce.com, which increases data quality in the long term through automatic de-duplication of repeated records and postal address validation as leads, contacts and accounts are entered.
- Uniserv's DQ-Connector of Oracle Siebel CRM and update seven CRM.
Award-winning contemporary conjuror, Chris Priest, will be performing an illusionist/mentalist act to entertain delegates visiting the Capscan and Uniserv stand at the Summit. The Gartner CRM Summit 2011 takes place on the 14th and 15th March at the Lancaster Hotel in London, for further information, please visit the website.
About Gartner Customer Relationship Management Summit 2011
Gartner analysts will further provide both actionable advice and fresh ideas to initiate, reinforce and optimise organisations' CRM strategy at the annual Gartner Customer Relationship Management Summit 2011 in London on 14th-15th March. For further information on the Summit, please visit www.europe.gartner.com/crm.
You can also follow the event on Twitter at http://twitter.com/Gartner_inc using #GartnerCRM.
About Uniserv
Uniserv is the largest pure-play supplier of data quality solutions in Europe with an internationally usable software portfolio and services for data management, i.e. for securing data quality including data integration. Uniserv's solutions enable it to support its customers in initiatives for data quality and projects for data integration, data migration and data consolidation. They also offer support in data synchronization, e.g. in the environment of CRM applications, eBusiness, direct and database marketing, CDI/MDM applications, Data Warehousing and Business Intelligence. With several thousand installations worldwide, Uniserv serves the expectations of a comprehensive solution for all business data over the entire data lifecycle.
The company employs a total of more than 110 people at its headquarters in Pforzheim and its subsidiary in Paris, France, and serves a large number of prestigious customers in all sectors of industry and commerce, such as Allianz, Amazon, Dell, Deutsche Bank, eBay, EDEKA, E.ON, France Telecom, Johnson & Johnson, Lufthansa, Otto, Siemens, Time Warner as well as TUI and VOLKSWAGEN. Further information is available at www.uniserv.com.
The on-site contact for Uniserv at the Gartner Customer Relationship Management Summit 2011 is Ulrich Sohn.
About Capscan
Capscan is a leading supplier of international address management solutions and data quality services. The company's flagship product, Matchcode, is a fully functional address management system, available as a stand-alone programme for data capture, a web-based tool for online data capture and as a tool for batch cleansing of commercial databases. Capscan now supports addressing functionality for 240 countries or territories worldwide. In addition, Matchcode UK address data can be integrated with Ordnance Survey data sets to allow mapping and logistics rationalisation. Capscan is also expert in the integration of lifestyle and business data sets into address databases to support and rationalise canvassing or marketing activities throughout Europe. www.capscan.com
SOURCE: Capscan