Champion Logistics Group Saves Time And Money Using Soffront CRM
FREMONT, Calif.--(BUSINESS WIRE)--Soffront® Software Inc., www.soffront.com, the leader of mid-market CRM software, today announced that Champion Logistics Group is using Soffront CRM in their sales and client services departments to manage their client/prospect relationships. Champion, www.championboston.com, (franchise office based in Boston, Mass.) is a global, full-service logistics company specializing in air and ground shipping, as well as warehousing of freight.
Champion purchased Soffront's Sales Force Automation module in 2006, replacing an inefficient database system. "As our sales force and contact database grew, we experienced numerous problems," said Sharon Bingham, director of operations at Champion. "We struggled with issues such as duplicate contacts, lack of visibility with new leads and updates, and inflexibility when assigning leads and attaching contacts."
Before selecting Soffront, Champion met with representatives from three vendors and compared products based on functionality, support, price, and the ability to customize. "We chose Soffront because we were impressed with the software's robust functionality and customization," explained Bingham. "Also their solution was more affordable than the competition."
Everyone at Champion can now access the most accurate, up-to-date information possible. "Utilizing Soffront's web-based solution, information is immediately viewable by every sales representative, client service specialist, and manager. Leads assigned through Soffront are automatically sent to reps, instead of languishing in the system."
According to Bingham, all documents are saved on the server, eliminating the need to attach them to emails. Soffront's calendar feature also allows Champion employees to confirm availability for meetings, set deadlines, and assign tasks. "Using Soffront, we have saved a considerable amount of time, and the dollar amount saved is immeasurable," concluded Bingham.
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