Commerce Planet, Inc. Expands Costa Rican Call Facility In Support Of Three New Campaigns And Long-Term Growth Initiatives

Commerce Planet, Inc. announced recently that it has successfully completed a major expansion of its Costa Rican call center. The expansion is aimed at supporting three new campaigns the Company recently launched in line with its refined business strategy and focus on lead generation and data acquisition. Although still maintaining an online media focus with regards to its lead generation activities, live operator telecommunications has been, and continues to be, an essential component in maximizing the value of a lead and closing a transaction.

The state-of-the-art call center originally became operational on November 27, 2006 and is operated by the Company's subsidiary, Consumer Loyalty Group (CLG), to support its customer service and sales efforts. The call center operates at significantly lower costs than similar U.S.-based operations, and the highly developed and well educated Costa Rican staff will be instrumental in providing additional support for three new campaigns within CLG.

The first new campaign supports the ever growing sector of educational and career building programs (EDU). Commerce Planet will partner with Ward Media to source and qualify prospective leads for a variety of EDU and career-path based universities. In addition to the EDU campaign, the launch of Commerce Planet's Online Business Systems and Real Success campaigns will leverage CLG's sales capabilities on behalf of third party business clients. CLG, in accordance with their 2007 strategic initiatives, has begun to support their B2B partner clients, offering their expertise in lead qualification and sales.

To support these new campaigns, Commerce Planet has strengthened the call center's infrastructure by provisioning a dedicated voice-over-IP (VOIP) oceanic line direct to the United States for increased stability and fail safe redundancy. In addition, the call center space has been expanded by 4,000 square feet adding additional capacity for over 200 new employees, including sales agents, 24/7 customer service representatives, and supervisory personnel.

"Our expansion is in line with our growth strategy of launching higher-end sales campaigns, B2B business and support initiatives designed to generate increased revenue and profits," said Michael Hill, Commerce Planet's Chief Executive Officer. "With the increased capacity of our call center, we will be able to handle higher sales volumes, respond more efficiently to the growing demand for our services and continue to fulfill our customers' requests in a timely manner. This, in turn, will assist us in maintaining our strong top-line performance and robust returns for our shareholders."

<>BAbout Commerce Planet, Inc.
Commerce Planet, Inc. is an internet-based media company that offers online media products, lead generation services and direct marketing tools to its client partners. Commerce Planet offers an internet turnkey media solution through its network of wholly owned subsidiaries, which includes Consumer Loyalty Group, Inc., Legacy Media Inc., OS Imaging, Inc. and Interaccurate, Inc. In combination these services are designed to address the needs of client partners, including membership loyalty programs, direct response consumer marketing, affiliate list management, email deployment, live chat software-based services, direct phone sales and customer service, and printing services. To find out more about Commerce Planet, visit our website at www.commerceplanet.com .

SOURCE: Commerce Planet, Inc