Contact More Prospects In Less Time
ARI-Industrial Products Group (IPG), in St. Charles, Missouri, is the manufacturing arm of American Railcar Industries (ARI), which has made railcars and railcar parts for more than 100 years. With a new business development strategy the company's new prospect list swelled to roughly around 2,000 prospects. Now, IPG need to mine these raw prospects and help turn them into qualified leads for the sales reps to pursue. They also needed a tool to help keep these efforts organized and on track.
See how GoldMine Business Contact Manager software provided the powerful contact management and automates sales and marketing processes IPG required. With help from Strategic Marketing Systems, a FrontRange Solutions Partner in St. Louis, IPG got the software running and immediately put it to work on targeted marketing initiatives.