CRM Application: Calamos Investments Selects CDC Software's Pivotal CRM Application
Leading Financial Services and Investment Management Firm Deploys Pivotal CRM to Improve Collaboration, Optimize Efficiency and Enhance Customer Service
CDC Software, a wholly owned subsidiary of CDC Corporation (NASDAQ: CHINA) and a provider of enterprise software applications, announced today that Calamos Investments has chosen and successfully deployed the Pivotal Customer Relationship Management (CRM) suite of software applications to enhance interdepartmental collaboration, promote maximum cross-selling and up-selling, and support superior customer service.
Calamos Investments provides investment management services to major corporations, public and private institutions, pension funds, insurance companies, as well as to financial advisors and their clients.
Calamos Investments wanted to replace a CRM system that had been acquired and sunset, and sought a system that would help support its rapid growth. Additional requirements for the new CRM system included multiple distribution channels, company and client-centric contacts, ability to configure contacts as individuals and teams, and finally enhance internal communications. Calamos also needed the ability to track its contacts activities and opportunities separately. The company also chose Pivotal CRM because its out-of-the-box solution was most closely aligned with its financial services business model and technical requirements.
Calamos has over 100 internal and 20 mobile users using the Pivotal CRM application and plans to increase those numbers in the future. Users include executive management, regional sales teams, client relationship managers, institutional services, private client group, client services and marketing staff. With the Pivotal CRM solution, Calamos can now:
- Achieve a 360-degree view of the client to uncover new opportunities and deliver better-targeted service
- Increase data accuracy and accessibility with a single shared repository of client information
- Allow cross-functional account servicing and broader collaboration between departments
- Accelerate and streamline time-intensive multi-step processes such as account openings with structured workflows
- Increase client satisfaction by delivering exceptional, personalized client experiences using efficient tools that lower service costs
"We evaluated a wide variety of CRM alternatives, including open source and on-demand," said Carolyn Stuart, vice president and head of business analysis for Calamos Investments. "Through this extensive review process, we determined that the other CRM solutions could not effectively support our financial services industry requirements nor could they be easily tailored to match our unique business practices. In the end, we chose Pivotal CRM because of its focus in the financial services industry and its reputation for success earned with many of our peer companies. Pivotal CRM is now a core system for us that has been quickly tailored to model the business practices that make us unique in the industry. We have seen tremendous user adoption and are very pleased with the results so far."
"We are very pleased to be working with Calamos Investments," said Jason Rushforth, global vice president, Financial Services CDC Software. "Forward-thinking financial services firms such as Calamos Investments are looking for strategic client relationship management to help them differentiate their offerings and build client loyalty in a competitive market. "Pivotal CRM for Financial Services offers industry-specific functionality and puts critical relationships at the core of organizational strategy in a way that fits the unique business processes of financial services firms."
About Calamos Asset Management, Inc.
Calamos Asset Management, Inc. (Nasdaq: CLMS) is a diversified investment firm offering equity, high yield, convertible and alternative investment strategies, among others. The firm serves institutions and individuals via separately managed accounts and open-end and closed-end funds, offering a risk-managed approach to capital appreciation and income-producing strategies. For more information, visit http://www.calamos.com.
About Pivotal CRM for Financial Services
Pivotal CRM enables clear, competitive differentiation by addressing the customer-facing needs of financial services enterprises in the capital markets, commercial and private banking, institutional asset management, and retail asset management industries. The solution is a highly flexible, best-in-class suite of CRM applications that are easily adapted to model the business practices that make each company unique. The Pivotal CRM software suite includes a powerful application platform and additional capabilities in analytics, mobile CRM, partner management and marketing automation.
Designed to produce meaningful increases in revenues, margins, and customer loyalty, Pivotal CRM is used by more than 2,000 companies around the world including Allianz Dresdner Asset Management, Farm Credit Services of America, Federal Home Loan Bank of Atlanta, Julius Baer Investment Management, Mellon Asset Management, Morgan Keegan & Company, Vantage Credit Union, Visa International Asia Pacific and The Ziegler Companies. For more information about Pivotal CRM for Financial Services, please visit www.pivotal.com/FinancialServices.