CRM Company: Centive Celebrates Ten-Year Anniversary
Pioneer in Sales Incentive Compensation Management Industry Commemorates a Decade of Innovation and Success
Centive, the leader in on-demand strategic sales compensation management, announces its ten year anniversary. Since its inception a decade ago, the company has remained focused exclusively on delivering technology solutions for automating incentive compensation management. Its flagship product, Compel®, is the most widely used on-demand sales compensation management solution on the market today and boasts over 10,000 subscribers, including companies such as IKON, UTStarcom, CCH, Flowserve, TREX and McData – organizations that recognize the strategic value of sales compensation management as a sales performance tool.
"Since its inception, Centive has been recognized for its vision, technology innovation and dedication to quality products and the highest levels of customer service," said Mike Torto, CEO of Centive. "Our ability to adapt to changing market conditions and new solution delivery models is evident in the success we enjoy today in terms of growth, customer retention and financial stability."
Originally founded under the name "Incentive Systems" in 1997, Centive shipped its first product, INCENTIVE™, in 1999 and introduced a new market category, Enterprise Incentive Management (EIM). The following year, industry analysts AMR Research and Aberdeen Group adopted this new software category name and issued reports recognizing the large market size. Soon thereafter, other thought leaders and technology providers adopted the EIM category name and began promoting EIM as a critical component of business strategy.
In July of 2002, Incentive Systems launched Centive CompCentral™, the industry's first EIM platform to be deployed on a true internet architecture (J2EE, thin client, n-tier). As part of this launch, the company changed its brand from Incentive Systems to Centive.
In late 2004, the company announced its vision to offer the benefits of automated incentive compensation management to small and mid-market companies. That vision was realized in May 2005 with the launch of Centive Compel®, the industry's first on-demand, multi-tenant sales compensation management solution. In recognition of its value and business benefits, Compel was honored with the 2006 CODiE Award in the "Best Financial Software" category and the 2006 "CRM Excellence" Award from Customer Inter@ction Solutions.
Centive's success with Compel was so momentous that, in September 2006, the company divested its legacy CompCentral business unit to focus 100% on developing and expanding its leadership position as an on-demand solution provider.
"Centive was one of the early pioneers in the sales incentive compensation management industry," said Jim Dickie, Managing Partner with CSO Insights. "The company's transformation from a traditional application software company to a leading provider of on-demand SaaS demonstrates their continued innovation."
Compel is an affordable, on-demand solution that automates the entire sales compensation process in one secure, centralized system. Compel goes beyond simply calculating accurate sales commission and bonus payments; it also provides strategic value by enabling customers to model and forecast commission expense, optimize plan effectiveness, and drive sales performance and top-line revenue growth.
More sales representatives subscribe to Centive Compel than any other on-demand, SaaS-based sales compensation management solution. By any measure, be it product functionality, product maturity, number of customers, average customer size, awards or analyst coverage, Centive continues to be the undisputed leader in the on-demand sales compensation space.
About Centive
Centive, headquartered in Burlington, MA, is the recognized leader in on-demand strategic sales compensation management. Companies use Centive Compel to accurately model and forecast commission costs, calculate commission and bonus earnings and gain real-time visibility into sales performance metrics. Compel integrates with upstream and downstream solutions to automate the sales process "From Prospect to Paycheck." To learn more about Centive, please visit www.centive.com or call 1-877-CENTIVE.