CRM Incentives: American Express Incentive Services And Centive To Collaborate In Driving Sales Performance
American Express Incentive Services (AEIS), a business-to-business prepaid card industry leader, has joined with Centive, the leader in on-demand strategic sales compensation management, to offer prepaid AEIS cards as a special incentive reward, or spiff, option in Compel®, Centive's award-winning on-demand sales compensation solution.
AEIS' prepaid cards will provide Compel customers with a spiff option that is distinctly separate from a standard cash reward. Unlike cash, cards may be customized and personalized, and can direct recipients' spending options to ensure that the reward is memorable.
"Our cards are a perfect fit for Compel because they will help users make their special incentive programs even more effective," said Darryl Hutson, AEIS CEO. "With customization options such as controlling card spend through our patented DirectSpendSM filtering process and designing a card face to feature a company logo, program theme and participants' names, reward earners are reminded how they earned the card and who gave it to them every time they open their wallets."
"The addition of AEIS' prepaid cards in Compel will provide our customers with a broad range of reward options for special sales incentive programs," said Michael Torto, president and CEO at Centive. "Spiff programs are a powerful tool for motivating sales representatives to achieve specific sales objectives. With Compel and the AEIS card option, customers can monitor and measure overall commission and special incentive program costs and effectiveness, and ensure that spiff rewards are tangible and memorable."
About AEIS
AEIS, a joint venture between American Express Travel Related Services Company Inc. and Maritz Inc., provides business-to-business reward solutions including prepaid cards, American Express® Gift Cheques and a Web-based reward management tool. Its products address a broad array of applications such as employee reward and recognition, sales incentives and consumer promotions while helping clients drive consumer and employee behaviors, build loyalty and increase brand awareness. AEIS is headquartered in Fenton, Mo., and is a licensee of U.S. patents 5,689,100 and 5,956,695. For more information, please contact Bridget Westhoff, PR Manager, at (636) 226-2039, or bridget.westhoff@aeis.com.
About Centive
Centive, headquartered in Burlington, Mass., is the recognized leader in on-demand strategic sales compensation management. Companies use Centive Compel to accurately model and forecast commission costs, calculate commission and bonus earnings and gain real-time visibility into sales performance metrics. Compel is featured in the Gartner case study "On-Demand Sales Compensation Proves Its Value." In addition, Compel was awarded the 2006 CODiE award for "Best Financial Software," the 2006 CRM Excellence award from Customer Interaction Solutions, and is a 2006 eWeek Excellence Award finalist. To learn more about Centive, please visit www.centive.com or call 1-877-CENTIVE.