CRM Software: Marketbright eMarketing Enterprise Now Available On Salesforce.com's AppExchange

Marketbright recently announced the availability of eMarketing Enterprise for salesforce.com's AppExchange. The Marketbright solution allows companies to implement self-service campaign execution, automate lead qualification. and routing, and to gain visibility into closed-loop campaign-to-cash metrics via real-time dashboards. Marketbright's solution is available on the AppExchange directory at www.salesforce.com/appexchange.

Marketbright provides salesforce.com customers the option of deploying and managing websites with full membership and enterprise content management features such as workflow, versioning, and personalization. In addition, Marketbright provides a full channel marketing solution for syndicating campaigns to your channel, enabling deal registration and lead distribution, and for managing partner programs and self-service profile publishing.

"The Marketbright solution is an excellent add-on for saleforce.com customers," said Erik Bower, president of Marketbright. "Our solution complements and extends the capabilities of Salesforce CRM applications by providing a way for marketing people to maximize the number of high quality leads generated while keeping costs under control."

"Salesforce.com customers can visit the AppExchange to quickly and easily add the Marketbright solution to extend Salesforce with excellent marketing functionality instantly without custom development work," said René Bonvanie, Senior Vice-President and General Manager, AppExchange and developer marketing, salesforce.com. "Marketbright is a great example of the vibrant ecosystem on the AppExchange -- where there are more than 575 on-demand applications available for salesforce.com customers to evaluate and deploy."

Salesforce Platform and the AppExchange

Salesforce Platform is the on-demand platform for the next generation of business applications. Salesforce Platform reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond client/server computing. The Salesforce Platform allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that the Salesforce Platform unleashes to benefit the entire on-demand community.

Marketbright eMarketing Enterprise for AppExchange is one of more than 575 applications that are now available on salesforce.com's AppExchange directory, found at www.salesforce.com/appexchange.

Salesforce Platform Edition is generally available today. The Salesforce Code programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007.

About Marketbright
Marketbright provides an on demand marketing automation solution which allows companies to implement self-service campaign execution and demand generation, automate lead qualification and routing, and to gain visibility into closed-loop campaign-to-cash metrics via real-time dashboards. The integrated marketing platform results in a full 360-degree view of your customer's interactions, and this information is used to route only valuable, qualified leads into your sales CRM. Marketbright's customers include Business Objects, VMware, EVault, and Selectica, a contract management solution provider. Marketbright is headquartered in San Bruno, CA. For more information, visit the company's Web site at www.marketbright.com/tmm/?3581

SOURCE: Marketbright, Inc.