CRM Solution: Aon Corporation Selects Eloqua Enterprise To Optimize Marketing Effectiveness

Eloqua Corporation, one of the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, recently announced that Aon Corporation, one of the premier risk management company, has selected Eloqua Enterprise to improve the quantity and quality of its sales leads, streamline marketing processes and accelerate sales cycles. Aon is rolling out the solution globally to ensure that all of its marketing branches in North America and Europe are working from a unified demand generation application.

"Our typical sales cycle is long and complicated, lasting about six to 12 months. We need to contact our prospects multiple times to lead them through to a sale," said Douglas Turk, VP of Global Marketing and Communications of Aon Corporation. "Eloqua allows us to nurture those leads throughout the sales cycle through clear and consistent campaigns. Eloqua also allows us to deploy campaigns more easily and frequently, which will increase the number of leads for sales to follow up on."

Eloqua Conversion Suite -- Enterprise, Team and Express -- is the industry's leading family of integrated demand generation applications for businesses that expect measurable results from their marketing efforts. An on-demand solution, Eloqua automates and integrates the key sales and marketing functions of email, direct mail, website analytics, campaign analytics, and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

Eloqua Enterprise has been integrated with Aon's CRM implementation to automatically deliver high quality sales leads along with the prospect information sales teams need to close business. Using Eloqua Active Profile technology, sales teams can review all lead activity and marketing response prior to making a call so that conversations are oriented around prospect interests. This provides a tight alignment between sales and marketing and ensures that they are on the same page in following up with leads.

In addition, Aon is using Eloqua Enterprise to run integrated, global campaigns utilizing tradeshows, newsletters and hypersites to create highly effective online campaigns with measurable results. Beyond the product itself, Eloqua has best practice expertise and product training to maximize results from the application.

"Eloqua's experienced team recognizes that to build a truly world class lead generation and management system, businesses like ours need to invest in people, process and technology," said Turk. "We selected Eloqua not only on the demonstrated success of their demand generation applications, but also for their deployment methodology that applies proven best practices to our unique needs."

"Companies such as Aon that operate on a global scale are quickly realizing the benefits that Eloqua Enterprise provides by giving the company a powerful marketing application that allows it to push out campaigns on an international scale," said Steve Woods, Co-Founder and CTO of Eloqua. "With Eloqua, Aon is able to streamline its marketing processes and deliver measurable results that directly contribute to revenue."

About Eloqua Corporation
Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America and in London. For more information, please visit www.eloqua.com or call 866-327-8764.

About Aon Corporation
Aon Corporation is a leading provider of risk management services, insurance and reinsurance brokerage, human capital and management consulting, and specialty insurance underwriting. There are 43,000 employees working in Aon's 500 offices in more than 120 countries. Backed by broad resources, industry knowledge and technical expertise, Aon professionals help a wide range of clients develop effective risk management and workforce productivity solutions.

SOURCE: Eloqua Corporation