CRM Solution: The Beryl Companies Forms Alliance With REACH3 To Enhance CRM Capabilities

A newly formed partnership between The Beryl Companies and REACH3 further enhances both companies' ability to support strategic marketing efforts for healthcare providers who embrace customer relationship management strategies. Beryl is the nation's leading customer interaction center, tracking more than three million interactions annually on behalf of 420 client hospitals across the country. REACH3 provides precision targeted marketing to the leading edge – to a level of performance not being offered elsewhere in the industry.

"We continually look for strategic partnerships that help us better serve our clients and the healthcare consumers they serve," said Tom Panion, Beryl's chief customer officer. "By working with REACH3, we enable hospitals to more clearly identify, interact with and target appropriate messages to their patients and targeted consumers."

Through this partnership healthcare clients of both Beryl and REACH3 will enhance their ability to collect and manage consumer data. Beryl call advisors will have access to REACH3's robust data base of demographic information about callers, which enables them to offer specific and appropriate products and services to these consumers.

"Combining Beryl's unsurpassed customer-interaction resources and the comprehensive CRM solution that REACH3 provides allows both companies to better serve our growing number of clients in common," said Guy Miller, REACH3 president. "Hospitals operate on tight margins and our combined efforts help them maximize their limited marketing resources."

About Beryl

Beryl helps organizations grow revenue and build lasting customer relationships by connecting people to healthcare. As a leading provider of outsourced telephone and Web-based communications, Beryl delivers 24/7 exemplary customer service to more than three million consumers each year. Since 1985, hundreds of healthcare organizations have relied on Beryl for best-practices insight and data they can use to make more informed decisions about customer acquisition and retention. For more information about Beryl and its educational arm, The Beryl Institute, visit www.beryl.net.

About REACH3

REACH3's CRM solution helps increase appropriate patient visits by targeting and tracking profitable patients and prospects with similar characteristics. This is done by combining three critical components that create profitable and measurable growth – strategic CRM marketing recommendations, integrated database development, and marketing communications fulfillment – all from a unified, client-facing on-demand resource. For more information about REACH3, visit www.REACH3.com.

SOURCE: The Beryl Companies and REACH3