CRM Summit: Gartner Announces Customer Relationship Management Summit 2007

What: Gartner CRM Summit 2007

When: September 16-19, 2007

Where: The Westin Diplomat, Hollywood, Florida

Details: Today, business growth often depends on enhancing customer relationships and improving marketing, sales, and customer service processes. At the Gartner CRM Summit, keynoters and session speakers will discuss the latest customer strategies and technologies, how those technologies affect customer relationship initiatives, and what organizational and cultural changes must occur to meet your company's goals. The summit also reviews vendors and CRM solutions and presents best practices for software selection and implementation, change management, and business processes.

Industry Insight:
Gartner's dedicated team of CRM experts, along with industry gurus, frontline executives, and world-class technology providers, will provide insight and analysis into the new age of CRM, including:

• Customer & Field Service
• Marketing Resource Management
• Sales Asset Management
• Customer Data Hubs
• E-Commerce
• Sales Force Automation
• Segmentation & Campaign Management
• Customer Data Mining

Keynotes & Guest Speakers:

• Joe Wheeler, Executive Director, The Service Profit Chain Institute: This keynote session will report on the findings of a recent research study of high-profile organizations by The Service Profit Chain Institute.
• Dan Heath, Best Selling Author and Consultant at Duke Corporate Education: Through a variety of success stories (and failures), this keynote will show you the principles of successful ideas at work—and how we can apply these rules to making our own messages stick.
• Martha Rodgers, PH.D., Founding Partner, Peppers & Rogers Group; Luc Bondar, Senior Advisor, 1to1 Faculty ~ Vice President, Loyalty Marketing, Peppers & Rogers Group: New quantitative research from Peppers & Rogers Group and Carlson Marketing gets to the heart of what drives loyalty, engagement and relationship strength.
• Paul Greenberg, Author of CRM at the Speed of Light, Chief Customer Officer, BPT Partners will host a special paid workshop - CRM, Social Media, New Business Models: How to, Why to, Web 2.0 which explores issues around increasing customer collaboration and advocacy using the Web 2.0 tools that already exist.
• CRM Scenario: Why the Future of CRM Will Look Very Different Than The Past - Gartner VP & Distinguished Analyst, Scott Nelson

For complete event details, please visit the Gartner CRM Summit Web site at www.gartner.com/us/crmsummit.

Co-located with the CRM Summit is the Gartner Master Data Management (MDM) Summit taking place September 19-21. The effective management and governance of master data is both an opportunity and challenge for many large enterprises. Gartner MDM Summit 2007 highlights key trends and identifies best practices, technologies, software tools and vendors that will guide you through successful implementation of your MDM initiatives. At the Gartner MDM Summit, you will learn:

• How companies can achieve a single view of master data across their enterprise
• Which technology vendors and service providers are leaders
• What the different types of MDM solutions are
• What are the best and worst practices in MDM?

Keynotes include:

• Ranjay Gulati, Michael L. Nemmers Distinguished Professor of Strategy and Organizations: Drive Business Growth and Profitability with MDM
• Gartner analysts Andrew White & John Radcliffe: Introduction to Master Data Management
• Gartner Analysts Ted Friedman, Andrew White & John Radcliffe: Future of MDM - Panel Perspectives

For complete event details and special "combo" pricing, please visit the Gartner MDM Summit Web site at www.gartner.com/us/mdm.

Nearly 50 companies will be sponsors exhibiting at the Summits. A listing of Summit sponsors is available at www.gartner.com/us/crmsummitor www.gartner.com/us/mdm.

Additional companies interested in participating as a Conference Sponsor should contact Ed Medeiros at 203-316-6004 or at ed.medeiros@gartner.com.

About Gartner
Gartner, Inc. is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. For more information, visit www.gartner.com.

SOURCE: Customer Relationship Management Summit 2007