Customer Effective Selects William Mills Agency To Lead Public Relations Efforts

William Mills Agency, the leading public relations agency serving the financial services industry, announced Customer Effective Inc., a Microsoft Gold Certified Partner and value-added reseller of Microsoft Dynamics CRM (Customer Relationship Management), chose the agency to guide its public relations strategy and promote brand recognition.

"Customer Effective has been developing solutions on the Microsoft Dynamics CRM platform since 2002, and it is our goal to streamline and extend the capability of Microsoft Dynamics software for financial service sales environments," said Scott Millwood, president of Customer Effective. "William Mills Agency's strong industry media relationships and exceptional record of success made the firm the obvious choice to lead our public relations strategy and help us reach our target audience."

Customer Effective's CRM expertise allows the company to provide functional knowledge and technical development capabilities to its partners and customers. Through its Capital Effective™ CRM suite, the company provides financial services businesses easy access to marketing, sales and customer service software, enabling employees to make sales decisions, market products, solve problems and get strategic views of the business in real time. As a Microsoft Gold Certified Partner, Independent Software Vendor (ISV) and Solution Implementer, Customer Effective has completed more than 200 Microsoft CRM implementation and development projects.

"Our partnership with Customer Effective will enable us to build greater awareness and increase demand for the company's solutions," said William Mills III, chief executive officer of William Mills Agency. "They are an innovator in the Microsoft CRM market, and we appreciate their investment in this relationship."

Founded in 1977 by William E. Mills Jr., the agency provides public relations services to companies that sell highly sophisticated technology products and services used in the banking, mortgage, insurance, securities, payments and investment industries. William Mills Agency has worked with more than 400 companies since its inception and currently represents more than 70 financial companies throughout North America.

About Customer Effective Customer Effective, with headquarters in Greenville, S.C., is a leading innovator in customer interaction solutions based on the Microsoft Dynamics CRM (Customer Relationship Management) platform. Customer Effective is a Microsoft Gold Certified Partner, Independent Software Vendor (ISV) and Solution Implementer serving mid-market and enterprise organizations worldwide. With a sole focus on Microsoft Dynamics CRM, the company has completed well over 200 Microsoft CRM implementation and development projects. For more information, visit www.CustomerEffective.com.

About William Mills Agency William Mills Agency is the nation's largest public relations firm serving the financial services industry. The Atlanta-based agency was founded in 1977 and promotes companies that sell virtually every product or service used by commercial banks, mortgage lenders, credit unions, insurers and securities companies. According to the 2007 O'Dwyers' Public Relations Firm Rankings, William Mills Agency is ranked tenth in financial/investor relations and 67th in independent firms. The agency represents more than 70 companies throughout North America. For more information, call 678-781-7209 or visit www.williammills.com.

SOURCE: William Mills Agency