Customer Life Cycle Management

Your success depends on your ability to build strong, profitable customer relationships throughout the entire customer life cycle. Marketing, delivery, service, and billing are obvious customer touch points. But order fulfillment, forecasting, and demand planning are equally important elements of service quality. To maximize market share, profits, and customer loyalty, your organization must perform as one office — one collaborative unit that smoothly exchanges critical information to achieve enterprise goals.

With offices and functions scattered across the country or around the world, it's a challenge to channel information where it's needed. Often, data is out of date, or not available to certain employees, partners, or customers. J.D. Edwards Customer Relationship Management (CRM) enables you to integrate information traditionally found in enterprise resource planning, back-office, and supply chain systems with customer relationship data. With a single-source view of all information — regardless of where it resides — your employees can support multiple channels of customer interaction, meeting customer needs at every touch point.

To see J.D. Edwards customer life-cycle management in action, let's take a look at how Pellcom Systems — a fictional manufacturer of PCs and components — uses J.D. Edwards software to increase market share and provide maximum value to customers.

Download the complete 12-page white paper.