DemandTec Wins Crossroads 2003 A-List Award

DemandTec Inc., the leading provider of Demand Based Management (DBM) software, today announced that the company's DemandTec 3(TM) software platform has been selected as a winner of the tenth annual Crossroads A-List Awards ( http://www.crossroads-osa.com ). The credibility the award confers stems from Crossroads-OSA's unique process of research and validation. Drawing on interviews with line-of-business and IT executives, the program identifies the technologies and services that are making the strongest contribution to business results right now.

The Crossroads 2003 A-List Awards recognize the new technology products and services best at delivering business results. Today, results matter more than ever before. Earning a Crossroads A-List Award positions a product, technology, or service as a survivor.

DemandTec 3(TM), the leading DBM solution for price and promotion optimization, provides retailers and manufacturers with a clear understanding of consumer demand based on rigorous analysis of consumer buying preferences and pricing history contained within Point-of-Sale (POS) data. DemandTec Price(TM) and DemandTec Promotion(TM) analyze and forecast the impact of price and promotion changes on every item in every store, including competitive, substitutive and complementary items, and determine the best balance of merchandising decisions to maximize sales, profits and price image.

"DemandTec 3 is a great fit for retailers moving beyond cost-plus pricing to pursue differentiated business models based on customer demand," according to Nina G. Lytton, President of Open Systems Advisors, Inc. "We were impressed with DemandTec's products and the results they have been able to achieve for their customers, and believe DemandTec 3 will be one of the break through software products of 2003."

Additional information including copies of the Crossroads 2003 A-List Awards Briefs can be found at www.crossroads-osa.com.

About Open Systems Advisors, Inc.

Founded in 1989, Open Systems Advisors, Inc. (OSA) helps organizations understand and align business priorities with technology investments. OSA provides confidential, objective advice to industry leaders making major business decisions about technology investments. This includes marketing services, industry analysis and due diligence, and management summits. OSA helps technology vendors improve sales with short, crisp messages that paying customers understand. OSA works with businesses to understand their best opportunities for technology investment. OSA leads private-label meetings for providers and their partners and customer organizations to recognize the linkages and priorities across organizations and business ecosystems.

OSA conducts research under its Crossroads brand that includes the publication of the Crossroads Decisions, conferring of the Crossroads A-List Awards, and production of the Crossroads Conference. The company can be reached at 24 West Cedar Street, Boston, MA 02108.

Telephone 617-367-3003 | Fax 617-742-4594 | www.crossroads-osa.com | info@crossroads-osa.com.

NOTE: (R)Crossroads is a registered trademark, and Crossroads Decisions, Crossroads A-List and Bizno-tech are trademarks of Open Systems Advisors, Inc. All other trademarks are the property of their respective owners.

About DemandTec

DemandTec is the leading provider of Demand Based Management software for price and promotion optimization. The company's applications offer a powerful way for retailers and manufacturers to accurately forecast consumer demand on hundreds of thousands of items simultaneously, and execute optimized strategies that meet quarterly and annual business goals for sales, profit, and price image. DemandTec customers include H-E-B Grocery Co., Longs Drugs, D'Agostino Supermarkets, and D&W Food Centers. For more information, please visit www.demandtec.com.