News | February 27, 2024

Dr. Pfleger Arzneimittel Scales Digital Customer Engagement With Veeva Commercial Cloud

 Medium-sized pharmaceutical company creates digital foundations to make customer engagement more effective and precise 

Barcelona /PRNewswire/ - Veeva Systems (NYSE: VEEV ) today announced that mid-sized pharmaceutical company Dr. Pfleger Arzneimittel GmbH, based in Bamberg, Germany, has chosen the Veeva Commercial Cloud , including Veeva CRM (customer relationship management) and Veeva CLM Mobile (closed-loop marketing), as well as Veeva OpenData. With the Veeva Commercial Cloud, Dr. Nurses in Germany and Austria can work more effectively and reach relevant healthcare professionals (HCPs) with current and relevant content.

“Veeva is an important partner for us. With its deep industry knowledge and consistent innovation, Veeva helps us to support our sales digitally and effectively," says Dr. Günter Auerbach, Managing Director of Dr. Pfleger. "With the Commercial Cloud and Veeva OpenData, we have the basis for a single source of Truth for our HCP relationships," adds Ralf Will , Managing Director of Dr. Male nurse.

With over 400 employees, Dr. Pfleger focuses on the development, production and distribution of drugs and medical devices, including in the prescription areas (Rx) of urology and gynecology, as well as in self-medication (OTC), for example with the well-known brands ipalat ® and BIO-H-TIN ® . With Veeva CRM, Dr. Caregivers can better manage customer relationships for their field service teams with key features such as customer profiling, territory and account planning, and field service documentation. In combination with Veeva CLM and Veeva OpenData, Dr. Caregivers manage interactive content to learn what engages customers best and access a comprehensive customer reference database to provide a complete picture of the healthcare ecosystem.

“Since Dr. As Pfleger continues to consistently expand its product range and field service teams, the company needs connected digital solutions to have effective conversations with customers," says Florian Schnappauf , vice president of enterprise commercial strategy at Veeva Europe. "By choosing the Veeva Commercial Cloud with Veeva OpenData lays the foundation for Dr. Pfleger's commercial excellence as the company expands."

Veeva CRM and Veeva CLM are part of the Veeva Commercial Cloud, the technology foundation for commercial innovation in the life sciences industry. Veeva OpenData is part of the Veeva Data Cloud , a modern data platform for the biopharma industry that connects commercial and clinical data for greater precision and speed.

Additional information
Learn more about Veeva Commercial Cloud: Cloud Connect with Veeva on LinkedIn:

About Veeva Systems
Veeva is the leading provider of cloud-based software solutions for the global life sciences industry. Veeva is committed to innovation, superior product quality and customer success. The company serves more than 1,000 customers, from the world's largest pharmaceutical companies to start-up biotech companies. As a nonprofit corporation , Veeva strives to align the interests of all stakeholders, including customers, employees, shareholders and the industries it serves. For more information, visit .   

Veeva Forward-Looking Statements
This communication contains forward-looking statements about Veeva's products and services and the expected results or benefits from using our products and services. These statements are based on our current expectations. Actual results may differ materially from those expressed in this release and we undertake no obligation to update such statements. There are numerous risks that could adversely affect our results, including the risks and uncertainties discussed in our Form 10-Q for the quarter ended October 31, 2023, which can be found here ( a summary of risks relating to our business can be found on pages 38 and 39), and in our subsequent SEC filings, which are available at .  

Source: Veeva Systems

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