E-Myth Author Michael Gerber Names Infusion CRM No. 1 For Small Business: Small Business Guru Named Company Spokesman For Infusion Software

Infusion Software recently announced Michael Gerber, the man Inc. Magazine calls the world's #1 Small Business Guru, inventor and author of The E-Myth, and founder of the, In The Dreaming Room, will become the public presence of Infusion Software, a leader in on-demand customer relationship management for small business.

Gerber is currently touring the nation with his fulfillment workshops for In The Dreaming Room, his new company devoted to awakening the entrepreneurial spirit in people who want to start the business of their dreams. Visit www.inthedreamingroom.com for more information.

"It is the work of the entrepreneur to lead the enterprise. It is the dreamer in us, who sees a vision different from the present and is the catalyst for change. The entrepreneur lives in the future, never in the past and rarely in the present. An entrepreneur would address a $3,000 production shortfall not merely by solving the problem, but by implementing new systems, skills, technologies, and goals to minimize shortfalls and achieve even higher production levels in the future," Gerber explained. "It is precisely those qualities, inherent in Infusion Software that inspired me to step into the role of spokesman for Infusion Software."

"We are very excited to have Michael Gerber representing Infusion Software, so that we, like Michael, may more fully integrate the business world's dreamers with software to actualize business solutions," said Clate Mask, President of Infusion Software.

Infusion CRM represents a "new breed" of CRM software that helps small businesses grow quickly and profitably by enabling them to centralize, organize, and automate their marketing, sales, and customer management. Infusion CRM goes far beyond any other CRM software available on the market, with critical modules that come with the software included from day one for all customers. These features include: e-commerce, lead capture, e-mail marketing, billing and collections plus the critical functions of sales, marketing and customer service that are not found in other CRM software programs, making Infusion CRM powerful for any small business.

Explained Mask, "Infusion Software establishes seamless integration of all marketing systems and communications between businesses and their most important audiences — their customers."

Through its flagship product, Infusion CRM, customers are able to replace their hodge-podge of incompatible software programs and manual grunt labor for a more comprehensive, active system built specifically for small businesses that recognize marketing and automation are necessary to grow quickly and profitably. This results in better lead conversion, lower labor costs and greater lifetime customer value. See www.infusionsoft.com for more details.

About Infusion Software
Infusion Software liberates and empowers small businesses by putting their marketing, sales, and customer service on auto-pilot. The company's flagship product, Infusion CRM, is a web-based software program (also known as SaaS) that centralizes, organizes and automates lead generation, lead conversion and client fulfillment for small businesses who are tired of dealing with a hodge-podge of incompatible software programs and manual grunt labor. Unlike any other CRM software available on the market today, Infusion CRM is a comprehensive, active CRM built specifically for marketers, entrepreneurs and successful small businesses that recognize marketing and automation are necessary to growing quickly and profitably. The company, founded in 2001, is privately-held and headquartered in Arizona. For more information on Infusion Software visit www.infusionsoft.com.

SOURCE: Infusion Software