eCommerce Of Mexican Companies In The Process Of Emerging, With MDM And PIM Technology

Bigo and Stibo Systems join forces to help organizations with the management of large amounts of information that will mean operational efficiency, process simplification and better productivity margins.

Mexico City /PRNewswire/ - The eCommerce "boom" brought about by the pandemic has meant new challenges for the Mexican business sector, regardless of whether they are Small and Medium Enterprises (SMEs) or corporate more robust, since the demand of their clients for digital channels forced them to better structure their large amounts of data and convert it into knowledge that would really please their users.

Thus, today technology companies experience requirements for solutions such as Master Data Management (MDM) and Product Information Management (PIM) that, by integrating and coexisting with eCommerce, ERP and CRM platforms, contribute to sales growth of up to 400%. and up to 20% on business product attributes; in addition, to mean the reduction of approximately 50% of the time of launching new services or articles to the market ; executives from Bigo (a Keyrus Group company) and Stibo Systems pointed out.

These brands recently joined forces, both to strengthen themselves in the market and to help Mexican businesses with the effectiveness of their eCommerce digital platforms and with consulting on Digital Transformation projects.

In this way, Bigo seeks to expand the reach of Mexican companies, adding to its allies the Danish technology company, Stibo Systems , as an implementation partner (Consulting Partner), as it is a leader in MDM and PIM.

"Today, Stibo Systems is growing strongly in Mexico. Part of our mission with this alliance is to continue to consolidate ourselves in the technology industry, but above all in the specialization of digital technologies. Our vision is to be one of the leaders in Mexico and Latin America and expand capabilities to the United States," said Raúl Castellanos , Bigo's Chief Executive Officer (CEO).

Stibo Systems' MDM solution naturally complements Bigo's portfolio of Digital Commerce and Customer Experience services. Thus, this alliance will benefit customers and companies that handle a large amount of product information, various catalogs in their eCommerce portals and multiple data in digital and printed channels, since it will enable the possibility of having efficient master data management. and centralized, obtaining an operational and strategic advantage.

" After the implementation of Commerce, Marketing and Customer Experience, the maintenance of the product catalog is a problem that our customers constantly face, as well as the management, workflows, monitoring and publication of information to all channels interaction with the consumer. When that starts to get complex, it becomes important to get a solution like MDM," said Alberto Corona , Bigo's Chief Technology Officer (CTO).

Stibo Systems has extensive experience in the retail and mass consumer goods sector and sees in Bigo a strong arm to be able to explore other markets within the region that today have the need to strengthen the management of their master data. The brand is recognized worldwide by analysts such as Forrester and Gartner. Its MDM centralizes high volumes of information and master data that exist within a company; product data, customers, suppliers and locations, among others, are managed on a single platform, providing transparency and consistency in the publication and flow of information.

About Bigo and Keyrus
Bigo, a Keyrus Group company, has been consolidated since 2015 as a specialist company in Digital Commerce and Customer Experience. It offers consulting services on Digital Transformation projects that help companies launch omnichannel and customer experience strategies based on leading B2B, B2C and CRM eCommerce platforms. It has offices in the cities of Guadalajara , Mexico City and Chicago. https://bigo.mx/

Keyrus, a global leader in Data Intelligence, Digitization and Business Transformation Consulting based in France . It has a presence in 21 countries and four continents. It has more than 15 years of presence in the Latin American market. A consultant specializing in Digital Strategy, Keyrus is dedicated to helping companies take advantage of the data and digital content paradigm to improve their performance, facilitate and accelerate their transformation, and generate new engines of growth and competitiveness.
https://keyrus.com/latam/es/home

About Stibo Systems
Master Data Management company Stibo Systems is the trusted source for MDM. Its solutions are the driving force for forward-thinking companies around the world that have unlocked the strategic value of their master data, empowering them to improve the customer experience, drive innovation and growth, and build a foundation essential for digital transformation. It gives organizations the transparency they need and want - a single, accurate view of their master data - so they can make informed decisions and achieve goals of scale, scope and ambition.

Stibo Systems is a private subsidiary of the Stibo A/S group, founded in 1794, and is headquartered in Aarhus , Denmark with a presence in Europe, the United States, Asia and Latin America. For more information visit stibosystems.com/en