News | January 25, 2008

eLEAD CRM, A Division Of Fresh Beginnings, Inc. Receives National WEB Certification From Georgia Women's Business Council (GWBC)

eLEAD CRM, A Division of Fresh Beginnings, Inc. recently received national certification as a Women's Business Enterprise by the Georgia Women's Business Council (GWBC) -- Atlanta, Georgia, a regional certifying partner of the Women's Business Enterprise National Council (WBENC). This prestigious recognition as a minority owned business has been awarded following a comprehensive application and certification process.

eLEAD CRM is a premier provider of Customer Resource Management (CRM) software systems and call center services to automotive dealerships. eLEAD CRM consolidates a wide range of services for which dealerships typically employ numerous vendors and additional employees. Integrated technology offerings include GoldDigger advanced data mining technology, Deal Desking, Direct Mail marketing, Used Vehicle Inventory management, Internet Lead management, and Service CRM. With a staff of more than 600, the eLEAD CRM call center agents average 1000 calls per hour scheduling service and showroom appointments for dealerships across the country. The system is favored by many of the most profitable dealers in the United States to streamline sales and service department processes.

eLEAD CRM is the National CRM vendor for Sonic Automotive, among other dealer groups, and is an approved CRM and Call Center vendor for Ford Direct, Ford Motor Co., American Honda Motor Co., Acura Motor Co., Gulf States Toyota, Mercedes Benz of North America, General Motors, Nissan North America, and other industry leaders. eLEAD CRM is one of the fastest growing companies in the automotive space.

"We are excited about what this certification means to our company, as well as to the dealerships and OEMs we partner with. Vendor diversification plays an important role in the automotive industry and we are proud to offer our services as a minority owned business. This certification puts us in a unique position for continued growth through the new business opportunities it presents," says owner Judith Hathcock.

The Women Business Enterprise National Council certification for women-owned businesses is one of the most widely recognized and respected certifications in the nation. Recognized by over 700 major corporations across the country and a number of federal and government agencies, the WBENC certification is an important tool for expanding the company's visibility among corporate supplier diversity and procurement decision makers.

About eLEAD CRM, A Division of Fresh Beginnings, Inc.
Fresh Beginnings, Inc. was founded in 1984 with the headquarters and Call Center in Valdosta, Georgia and development office in Destin, Florida. From Fresh Beginnings to eLEAD CRM, the company has evolved into a leader in customer relationship management in the automotive industry and services over 1,000 dealerships.

For more information about eLEAD CRM, A Division of Fresh Beginnings, Inc. please visit www.eleadcrm.com.

About WBENC
The Women's Business Enterprise National Council is the nation's largest third party certifier of business owned and operated by women in the United States. WBENC is a resource for the more than 700 US companies and government agencies that rely on WBENC's certification as an integral part of their supplier diversity programs.

SOURCE: eLEAD CRM