Eloqua CTO And Co-Founder Steven Woods Named One Of The Most Influential Leaders in CRM for 2007
Eloqua Corporation, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, recently announced that Steven Woods, the company's CTO and co-founder, has been named as one of Inside CRM's Top 25 CRM Influencers for 2007. Woods co-founded Eloqua in 1999, and his experience in software architecture, engineering and strategy helped him to define the technology vision that has driven Eloqua's success in the marketplace. His insight into applying technology to the marketing and sales professions has been key to Eloqua's consistent growth and client satisfaction.
According to Inside CRM, "Woods has combined his software-engineering know-how with an incisive sense of what sales and marketing people actually need from a solution. The result has been products like the Eloqua Express, Team and Enterprise family of marketing-automation tools, which include capabilities like lead scoring and lead nurturing. This year, the company introduced a module for drawing CRM information into the process of creating direct-mail accounts, one of CRM's somewhat forgotten channels."
"Steve has an exceptional ability to translate technology into powerful solutions that solve marketers' most daunting challenges, forge alignment between marketing and salespeople and automate revenue-generating business processes," said Joe Payne, President and CEO, Eloqua. "His talent has been vital to Eloqua's success and remains a key driver of growth and development in the demand generation market."
The Inside CRM list, published for the first time this year, comprises a mix of executives, technologists, analysts and bloggers who have changed the landscape of CRM in 2007 and are expected to shape the future of CRM in 2008.
The full article can be found at: www.insidecrm.com/features/top-25-crm-influencers-121907/
About Inside CRM
Inside CRM is a leading resource and community for sales managers and professionals. The site provides the in-depth content that sales managers at small, medium and large companies need to choose the right CRM products and services for their business. By acting as an independent third-party adviser, Inside CRM is a trusted source for sales managers, buyers and influencers. In addition, Inside CRM has community features and tools that sales professionals return to again and again such as product reviews, community-rated top stories, message boards and more.
About Eloqua Corporation
Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America and in the UK and Singapore. For more information, please visit www.eloqua.com.
SOURCE: Eloqua Corporation