Epicor Clientele eMarketing
Are you making the most of your marketing resources? In a fiercely competitive market, it's critical to gain visibility with prospects and maintain communication with customers and partners. Effectively marketing your business goes far beyond product promotion. Clientele eMarketing is a powerful application for delivering effective e-mail marketing campaigns. It is also an excellent tool for distributing important communications to your employees, partners, prospects and customers.
eMarketing can be used by customer service to communicate critical support information, by your channel manager to share program updates, or by your human resources department to inform employees of new benefits policies. Innovative thinking will uncover dozens of areas where e-mail marketing programs can be used to drive revenues, improve customer satisfaction and streamline internal processes.
E-mail Marketing Made Easy
Its user-friendly environment allows users to quickly and easily implement focused e-mail campaigns with minimal training. An extension to Clientele's full CRM suite of solutions, eMarketing helps drive efficiency and gain true ROI from your campaigns. By simplifying and automating campaign processes, Clientele eMarketing shortens campaign cycles, allowing you to produce more campaigns, more often. And eMarketing dramatically reduces overhead by eliminating the need for postage, printing and shipping required for traditional direct mail marketing campaigns.
Reaching the Right People With the Right Message
The more targeted your campaign message is to your audience, the more success you 'll realize from your efforts. Clientele eMarketing allows you to make the most of your marketing resources by targeting the right people with the right message. To ensure that your message reaches the right people, Clientele eMarketing 's highly flexible, easy-to-use web interface allows you to quickly import contacts directly from Clientele CRM or other data sources — through ODBC or from flat files, so you 're always using the most up-to-date information.
Design Your E-mail
Leave the technical stuff to your IT department. The Clientele eMarketing content editor is designed to enable you to swiftly build personalized and content rich messages -without being a Web guru. It utilizes a grid-based layout format to enable quick production of HTML e-mails and Web microsites. Clientele eMarketing allows you to design unique Web microsites to complement e-mail campaigns. Use Web microsites to share additional campaign information, drive traffic to your Web site, or as a call to action.
Measure Your Results
Effective marketing projects are results-oriented. The ability to analyze the success of a campaign can help you plan for future campaigns and prepare for changes in your organization 's sales or service activity.
Clientele eMarketing delivers a flexible environment for tracking and measuring campaign results. It provides immediate feedback, allowing you to track campaign activity as soon as the campaign is launched. Clientele eMarketing gives you the power to track customer behaviors – such as when they opened the e-mail, how many times they viewed it and whether they logged in to the corresponding Web microsite.