Experian Chooses Pragmatech's Enterprise Sales Effectiveness Solutions To Increase Win Rates And Drive Sales Growth
Global information solutions provider Experian has chosen Pragmatech Software's personalized sales effectiveness solutions to help achieve its sales effectiveness goals, Pragmatech announced today. Experian will also integrate the Pragmatech solution with its Siebel CRM system, which will allow streamlined access and reporting of sales management information. By using the new solutions to enhance sales effectiveness, Experian is leveraging Pragmatech's proven ability to increase win rates and drive sales growth. In the first phase of the project, Experian has completed a pilot program that demonstrated potential time savings of more than five hours per week per sales rep.
"Incorporating Pragmatech solutions into our sales strategy will help Experian maintain a competitive edge in the marketplace by significantly enhancing the overall quality and effectiveness of our client-facing communications," said Cindy Thomas, senior vice president of marketing, Experian. "Equally important is the combined approach of providing a consistent, value-based message and brand to prospects, shortening new hire ramp-up time and accessing streamlined management data from our CRM [Siebel] with use of Pragmatech's bidirectional integration. All of which equates to highly more effective management of the sales cycle, increases in revenue, and happier customers."
Pragmatech solutions will enable Experian to effectively store and manage all customer-facing content and empower its sales professionals to rapidly deliver personalized, "buyer-ready" presentations, proposals, statements of work, RFPs and other documents at any point in the sales cycle. Pragmatech transforms the costly process of collecting and compiling content into an automated procedure of choosing items from a menu and turning them into personalized customer-facing communications with a few mouse clicks. Pragmatech solutions recapture hours of productivity lost to repetitive tasks. They also eliminate from documents and presentations out of date and inaccurate information that can lead to lost business. The Pragmatech interface to Experian's Customer Relationship Management (CRM) system will enable all customer information to be imported automatically and enable Experian to track and measure the sales-effectiveness of all communications delivered.
"We are pleased to drive tangible value to Experian's enterprise sales organization by maximizing the effectiveness of every customer touch point," said Brian Zanghi, Pragmatech's president and chief executive officer. "The team we are working with at Experian represents the enlightened sales organization model of today's business world – a buyer-focused, personalized approach to giving prospects and customers the information they want, at the time they want it."
About Pragmatech
Pragmatech is the worldwide leader in improving sales effectiveness through personalized communications. Pragmatech enables sales and customer-facing teams to automate the delivery of "customer ready" information tailored to the specific needs of individual prospects and customers. Over 1,000 companies actively use Pragmatech solutions to increase win rates, accelerate new hire and channel productivity, and strengthen marketing and brand messaging, all while fundamentally transforming the effectiveness of their sales and marketing teams. Visit www.pragmatech.com to find out more.
About Experian
Experian is the global leader in providing value-added information solutions to organizations and consumers. It has an unrivaled understanding of individuals, markets and economies around the world.
Experian provides information, analytics, decision-making solutions and processing services. It assists organizations in understanding their markets and customers and helps them find, develop and manage profitable customer relationships to make their businesses more profitable.
Experian promotes greater financial health and opportunity among consumers by enabling them to understand, manage and protect their personal information, helping them control financial aspects of key life events and make the most advantageous financial decisions.
Experian works with more than 50,000 clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, e-commerce, property and government. A subsidiary of GUS plc with headquarters in Nottingham, UK, and Costa Mesa, Calif., Experian employs 12,000 people in 31 countries who support clients in more than 60 countries. Annual sales exceed $2.5 billion.
For more information, visit the company's Web site at www.experian.com.