Find out What Your Online Customers Really Want
PASADENA, Calif. --(Business Wire)-- Professional Vacation Rental Managers run their day-to-day business on facts, but hard facts have been scarce when it comes to marketing.
As the premier distribution company for the Specialty Lodging Industry, LeisureLink(TM) knows that Vacation Rental Managers have a deep knowledge of their occupancy, pricing, cleaning costs and all the other factors that determine the profitability of their business.
However, until now those same managers have had very few facts to guide them on the marketing front. LeisureLink(TM) is in the process of changing that situation. Their clients are currently getting the critical facts needed to succeed in the current, difficult economic environment. And now LeisureLink(TM) will be sharing critical information with the entire Industry at Instant Software's RezFest '08 (September 18-20 in Snowmass Village, CO).
"Tough times demand decisive action," says Steve Reich, LeisureLink's Senior Vice President of Sales and Marketing. "You can't spend money on exotic programs in hopes something good will happen. You need hard data to make critical decisions that will maximize your revenues."
According to Reich, recent LeisureLink(TM) research shows the industry can grow revenue by simply lowering their minimum length of stays to match consumer needs. The company bases this conclusion on the fact that 67% of consumer searches on major travel portals are for stays of 3 days and less.
And based on research showing that over 70% of some clients' guests have never before stayed in a Vacation Rental, LeisureLink(TM) also believes the industry should be growing its revenue by using new sources of distribution to expand its customer base.
"You need to have these facts, in order to revise your marketing plans to take advantage of these new trends," Reich concludes.
Vacation Rental Managers who wish to find out more about consumer booking patterns and market pricing trends in key markets should plan on attending the LeisureLink(TM) presentations at RezFest '08. To learn more about Instant Software's RezFest, go to http://www.instantsoftware.com/rezfest2008/default.htm, or contact LeisureLink(TM) directly to learn in detail how winning vacation rental companies are positioning their properties for success.
About LeisureLink(TM)
LeisureLink(TM) makes unique vacation lodging widely available through online travel sites and traditional travel agents. LeisureLink(TM) delivers broad distribution, property marketing services, and pricing assistance to increase rental bookings and maximize property managers' profitability in all market conditions and seasons. Our clients include vacation rental, timeshare, and condohotel properties. For more information visit http://www.LeisureLink.com and to view properties go to http://www.ABetterStay.com.
About Instant Software
Instant Software Inc. (ISI) is the nation's leading provider of vacation rental management software, real-time online reservation and distribution systems and related services. The Instant Software product portfolio includes First Resort(TM), PropertyPlus(TM), Entech(TM), V12.NET(TM) and ISILink(TM). ISI has installed software at more than 2,000 property management companies and vacation rental resorts throughout North and Central America, as well as the Caribbean. The company, which was the first in the vacation rental industry to bring real-time booking, serves more than 225,000 vacation rentals and provides more software solutions for more companies than any other in the USA.
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