Hallmark Business Expressions Launches Sound Card Program

Hallmark Business Expressions, a subsidiary of Hallmark Cards, Inc., focused on serving the business customer, recently announced the launch of a new custom sound card program. The custom-designed sound cards can play up to 30 seconds of audio and can be played more than 200 times.

"Following on the success of sound cards in the consumer market, Hallmark Business Expressions developed the sound card program for business customers who want a memorable way to break through the clutter of typical direct mail and make their message stand out," said Marc Wagenheim, product marketing director for Hallmark Business Expressions. "Customers can now place their company jingle, theme song or any music related to their marketing campaign into a greeting card to better connect with customers and prospects."

Hallmark Business Expressions' sound cards are ideal for announcing new product launches, delivering trial offers, as trade show collateral or as part of a loyalty or CRM program.

"Sound cards are an innovative format and Hallmark's success in the consumer market demonstrates that they get opened, remembered and shared. By extending this format into the business market, this is one more way Hallmark Business Expressions is helping businesses make a lasting impression with their customers and prospects to strengthen business relationships," said Wagenheim.

For more information on sound cards, contact Hallmark Business Expressions at 1-800-603-0651.

About Hallmark Business Expressions
Hallmark Business Expressions helps businesses cultivate relationships using greeting cards to communicate with key customers, prospects, employees and donors. Serving a wide variety of companies, from the Fortune 100 to small businesses, Hallmark Business Expressions provides distinctive ways to stay in touch and make a lasting impression. The company offers a full line of Everyday and Holiday greeting cards for businesses and a variety of personalization and mailing services at www.BusinessGreetings.com. The company also offers custom design services for customers who require a unique card to meet a specific business objective.

SOURCE: Hallmark Business Expressions