Infusion Software Launches Reseller, Certified Consultant Program

Infusion Software, the leading provider of CRM software for True Small Businesses, recently announced the launch of its Infusion Certified Consultant channel program. The True Small Business (TSB) market is among the fastest growing in the US. Infusion Software will meet the needs of this market with a new channel partner program for Certified Consultants.

These outside vendors will sell and implement Infusion CRM to true small businesses, helping the company deliver web-based CRM software efficiently and cost-effectively.

"Alliances play a critical part in Infusion's overall business strategy for enabling TSBs to easily implement Infusion CRM into their businesses," said Clate Mask, President and CEO of Infusion. "The Infusion Certified Consultant program allows us to build a scalable model for the level of growth that we are looking to achieve. These relationships will be invaluable to the future success of Infusion."

The Infusion Certified Consultant program will be led by Adam Ross, Vice President of Sales and Business Development for Infusion Software. Ross is an industry veteran who has previously built partner channel programs for NetSuite, SalesLogix, and Sage Software.

"This program will significantly increase Infusion Software's market penetration," said Ross. "Infusion is dedicated to the Certified Consultant community to build a strong presence across the US and Canada. We intend to recruit the right amount of partners that will allow Infusion the scalability and reach we need without saturating any markets."

Contactivation, a leading small business CRM reseller that provides consulting and training services, is one of the first companies to join the Infusion Certified Consultant channel program.

"As a new Infusion Certified Consultant, I've been so impressed with the product and people at Infusion. It's a truly innovative SaaS solution for my small business customers, created by a team of true marketing professionals who understand what customers need," said Karl Dumas, President of Contactivation. "Infusion is reinvigorating my business, making me the hero with my customers."

Infusion's channel program includes other partners such as Business Technologies of New England. Said Joe Norcott, President of Business Technologies of New England, Inc., "Using Infusion CRM provides a unique sales and marketing opportunity for us and our clients to grow our businesses. We are very excited about the Infusion Certified Consultant program and are working hard to infuse new clients."

Further details on becoming an Infusion Certified Consultant are available at infusionsoft.com/icc.

About Infusion Software
Infusion Software helps True Small Businesses (TSB) grow fast by centralizing, organizing and automating their marketing, sales and customer management, which results in lower labor costs, increased lead conversion and greater lifetime customer value. Unlike any other CRM software on the market today, Infusion CRM is the most comprehensive, active CRM built specifically for marketers, entrepreneurs and successful small businesses that recognize marketing and automation are necessary to achieve fast, profitable growth. Infusion CRM comes standard with critical modules including: automated lead nurturing (aka "drip marketing") campaigns, e-commerce, email marketing, click tracking, lead capture, billing and collections and other functions of sales, marketing and customer service that are not found in other CRM software programs. The company, founded in 2001, is privately held and headquartered in Arizona. For more visit www.infusionsoft.com.

SOURCE: Infusion Software