News | November 29, 2017

Insite Software Releases InsiteAnalytics For eCommerce

Leading B2B ecommerce platform provides new tools for measuring and monitoring success using data

Minneapolis, MN /PRNewswire/ - Insite Software, a leading B2B commerce platform, announced today the release of InsiteAnalytics for eCommerce. InsiteAnalytics introduces innovative new technology that combines data from sales, customers, users and site analytics to build a dynamic, unified view of manufacturers' and distributors' commerce performance. InsiteAnalytics integrates data from the company's InsiteCommerce platform with additional data sources from core business systems and third parties such as Google Analytics into a cohesive set of user-friendly dashboards.

"Distributors and manufacturers have needed a way to measure and monitor the key performance indicators unique to a B2B environment for a long time. InsiteAnalytics was designed to dynamically assess metrics such as customer self-service, overall adoption, new customer acquisition and other unique components of ecommerce success," said Steve Shaffer, CEO of Insite Software. "You really need to see all the data, not just what's going on within the platform, to make the right decisions. InsiteAnalytics can manage data not only from within the InsiteCommerce system but also from key systems in the organization plus external analytics tools. That's a pretty powerful, 360 degree look at what's working, and more importantly what needs improvement."

InsiteAnalytics combines data elements into a single view analytics platform. Business users can quickly identify trends, anomalies and areas of improvement without toggling back and forth between different tools and browsers. Users can leverage prescriptive dashboards to access high-level trends and information as well as search for granular insights to drill down into trends concerning specific customer groups or product groups, and even individual customers or products.

The InsiteAnalytics for eCommerce dashboards are designed around three main themes:

  • Sales Analytics provides information regarding customer orders no matter whether they are placed online or through other channels. Users can track adoption of online sales and identify the behaviors of active customers. Sales trends can be measured using multiple methods.
  • Marketing & Campaign Analytics empowers users by delivering insights regarding customers and orders that have leveraged specific discounts and promotions, as well as provide statistics from referral sources. Users can leverage this information to improve KPI's within the system.
  • Site Analytics incorporates data points from Google's Analytics and Tag Manager tools to provide site administrators with a complete view of customer behavior in terms of accessing and engaging with the site. This includes reporting on key metrics that combines customer information from both within the eCommerce platform, and externally.

"We know that to make the best decisions for their business, manufacturers and distributors need the complete picture in terms of data. Successful B2B commerce requires a view that incorporates data from activity that's occurring not only within the platform, but within traditional buying transactions as well as from other commonly used data sources," said Karie Daudt, Vice President of Marketing and Customer Experience for Insite Software. "Now Insite customers can experience a powerful tool that truly monitors and measures their commerce success, from the perspective of the entire commerce buying cycle."

About Insite Software – Built for B2B, Insite Software is a leading commerce platform that unifies e-commerce, sales channels, content and data to create superior B2B buyer experiences. Leading global manufacturers, wholesalers and distributors rely on Insite to engage with buyers and sellers via B2B sites with portals for customers, sales, partners and dealers. Insite's revolutionary technology integrates with leading ERP, CRM and web content management systems. Cloud deployment is fully managed by the Insite Software team, and eliminates costly upgrades. For more information, visit Insite Software at

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Source: Insite Software

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