Intelliworks Announces Next Generation CRM Architecture - A Multi-Tenant Software As A Service (Saas) Solution For Higher Education

Intelliworks, Inc., one of the leader in customer relationship management (CRM) solutions for higher education, announced its next generation CRM platform called Orion. Built from the ground up as a pure web based on-demand solution, Orion CRM is the first multi-tenant Software as a Service (SaaS) solution designed specifically to address the unique needs of higher education.

Orion is a balanced constellation of -

1. Rich User Experience- the most user friendly and elegant user interface in higher education
2. Zero Installed Software- requires nothing to be installed on campus or on any users computer
3. Fast Implementation- implemented in hours as opposed to months and years
4. Continuous Updates- rapid feature introduction that happens on a constant basis

"Orion answers the cries of higher education institutions for simplification and provides a more fluid way to accomplish marketing and recruiting activities," said Dev Ganesan, President and CEO of Intelliworks. "It is easy and quick to try; you can load your data and send your campaigns out very quickly. All this can be done at an incredibly low cost, low risk, and frankly, low commitment."

"As a vertically focused Enterprise 2.0 solution, Orion embodies the principles of Salesforce.com and Facebook offerings by incorporating simplicity, collaboration, and a rich user experience into the DNA of its architecture," said Anirban Chakrabarti, Vice President of Product Marketing for Intelliworks. "This highly scalable and configurable multi-tenant platform will allow Intelliworks to meet the needs of the higher education market, where budgets are tight and IT resources are limited while business processes and workflow vary from institution to institution."

Orion provides institutions with ease of use, quick configuration and rapid deployment, all through a web browser. Because there is no software to install, the Orion SaaS solution can be deployed in a fraction of the time and cost of existing systems and internal development efforts. Activities like loading data and running targeted marketing campaigns can be accomplished in less than an hour. Users will be able to build widgets on their CRM home page that give them a view into their Campaigns, Contacts, Activities, etc.

Higher education institutions ranging from business schools, professional schools, community colleges, for-profit institutions as well as undergraduate programs, will benefit from Orion's feature-rich, 100% web-based SaaS environment.

"SaaS solutions have gained great exposure within the larger business community over the last year," said Catherine Burdt, Sr. Analyst at Eduventures, Inc. "Higher education institutions of all sizes can also benefit from the low cost of ownership, rich user experience and less system downtime that comes from this software model. As companies target the higher education space, solutions that are tailored to meet the CRM, marketing and communication needs of this space will thrive."

The Orion solution will streamline relationship marketing and communication functions of higher education institutions, while facilitating better interaction across departments and programs. It provides a 360 degree view of all contacts, and a complete view of all communication with each contact in one centralized location.

More details about Orion's features and pricing will be available at launch in Summer 2007.

About Intelliworks
Intelliworks, Inc. provides on-demand CRM software solutions that help both small colleges & large universities personalize, extend, and meet their relationship marketing goals with prospects, applicants, students, alumni, companies, and other constituents.

Please visit www.intelliworks.com for additional information.

SOURCE: Intelliworks, Inc.